Jan 16, 2019 (NetworkNewsWire via COMTEX) -- NetworkNewsWire Editorial Coverage : In a country where the life-threatening risks of smoking are well-known and 22 million smokers want to quit, a milestone agreement between a drug delivery platform innovator and one of the world's largest producers and marketers of tobacco and cigarettes may offer tobacco users an alternative method of satisfying their needs along with greatly reduced risk.
Lexaria Bioscience Corp. (cse:LXX) (otcqx:LXRP) (LXRP Profile) has announced that its wholly owned subsidiary Lexaria Nicotine LLC and Altria Group Inc. /zigman2/quotes/208895754/composite MO +2.90% have executed a definitive agreement to pursue innovation in oral, reduced-risk nicotine consumer products using Lexaria's patented DehydraTECH(TM) technology. Other tobacco companies are also exploring alternative options for smokers. British American Tobacco Industries /zigman2/quotes/210207837/composite BTI -0.54% /zigman2/quotes/200689147/composite BTAFF +0.88% is exploring vaping and using the move away from cigarettes to bolster its public image. Philip Morris International Inc. /zigman2/quotes/201611010/composite PM +1.06% has been campaigning to get international support for alternatives to cigarettes as well as developing its own alternatives, including heating tobacco. And Imperial Brands PLC ADR (otcqx:IMBBF) (otcqx:IMBBY) has established a stake in...
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