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Sept. 21, 2022, 8:30 a.m. EDT

Ten years of maCommunaute: $10 million invested in content showcasing local communities

maCommunaute announces its fall programming with shows featuring exceptional local figures, professions and trades in the region, as well as youth content

RIMOUSKI, Quebec, Sep 21, 2022 (GLOBE NEWSWIRE via COMTEX) -- RIMOUSKI, Quebec, Sept. 21, 2022 (GLOBE NEWSWIRE) -- TELUS is celebrating the tenth anniversary of maCommunaute, the local channel on Optik TV that gives a voice to the people of Rimouski, the Gaspe Peninsula, Saint-Georges, Sainte-Marie, Montmagny, Baie-Comeau, Sept-Iles and the surrounding communities. Since maCommunaute's launch in 2012, $10 million has been invested in producing original shows locally by creators from different regions of eastern Quebec. With content covering sports and cultural events, stories about prominent figures from different regions of Quebec, brief video segments on health and the outdoors, and shows on local issues, Quebec communities and their interests are always at the heart of maCommunaute's mission.

"We're proud to be celebrating the tenth anniversary of maCommunaute, which has become a part of the lives of thousands of Quebecers, including my own family," says Nathalie Dionne, Interim Vice-President, Home Solutions and Customer Experience, Quebec at TELUS. "maCommunaute is more than just a TV channel. It creates quality time with our families, whether we're watching youth content together or shows that introduce us to local talent. With maCommunaute, we give a voice to Quebec communities so that their opinions, passions and successes can be a part of our customers' daily lives and entertainment."

"maCommunaute is an avenue for producing original content that represents local audiences, content they can relate to and in which they can see themselves," says Evelyne Lafleur Guy, producer at Tapis Rouge Films, a local company that has produced content for maCommunaute. "With maCommunaute, we no longer have to feel like we're on the outside looking in at the content we watch. We feel represented. This channel highlights the rich culture and land of our various regions from a local perspective. It's both an inside perspective and a high-visibility platform for showcasing the talent of Quebec content creators."

Content for all

Since 2012, over 280 original shows--over 700 hours of content--have been created by local producers. Each year, around 20 videographers and over 150 local volunteers play a role in producing the channel's content. The maCommunaute YouTube channel, launched in 2016, has attracted over four million views from 55 countries around the world.

To celebrate the channel's tenth anniversary, the maCommunaute team has released this brief video , featuring some of the producers who contributed to the channel's content over the last ten years. A number of shows have made their mark on maCommunaute and its audience over the years, including:

  • Ca vaut le detour, which has shared more than 300 stories showcasing organizations, individuals and companies in Quebec's outlying regions.

  • A l'affut, one of maCommunaute's very first shows, produced since 2013, on hunting and fishing.

  • Clopin Lanouille, a popular children's show. The four episodes of the series published on YouTube have drawn over a million views.

Exciting programming is coming for fall!

New shows to inspire and entertain are coming this fall. Here's a look at what's to come:

  • Les yeux de mon camion: This show explores the Gaspe Peninsula alongside heavy equipment operators, introducing viewers to their stories, career paths and daily work. Viewers can learn more about their mission and how their impressive machines work.

  • 1001 visages: Every community has exceptional people who stand out for their personalities, jobs and community involvement. 1001 visages gives us a special opportunity to meet the unique and colourful people in our outlying regions.

  • Papi Toucroche: This show for younger children revisits classic tales, told through the lens of Papi's not entirely reliable memory. This children's show offers plenty of laughs and surprises.

TELUS customers can access the maCommunaute channel by going to channel 511. The content is also available as Video on Demand on channel 497, giving Optik TV subscribers access to their favourite shows at any time.

For more information on maCommunaute, visit telus.com/macommunaute .

About TELUS

TELUS /zigman2/quotes/206742912/delayed CA:T -1.24% /zigman2/quotes/205315185/composite TU -1.87% is a dynamic, world-leading communications technology company with $17 billion in annual revenue and 17 million customer connections spanning wireless, data, IP, voice, television, entertainment, video, and security. Our social purpose is to leverage our global-leading technology and compassion to drive social change and enable remarkable human outcomes. Our longstanding commitment to putting our customers first fuels every aspect of our business, making us a distinct leader in customer service excellence and loyalty. The numerous, sustained accolades TELUS has earned over the years from independent, industry-leading network insight firms showcase the strength and speed of TELUS' global-leading networks, reinforcing our commitment to provide Canadians with access to superior technology that connects us to the people, resources and information that make our lives better.

TELUS Health is Canada's leader in digital health technology, improving access to health and wellness services and revolutionizing the flow of health information across the continuum of care. TELUS Agriculture & Consumer Goods is a global technology provider of innovative data insights and digital solutions, creating a unified, trusted and sustainable value chain. TELUS International (tsx and nyse:TIXT) is a leading digital customer experience innovator that designs, builds, and delivers next-generation solutions, including AI and content moderation, for global and disruptive brands across high-growth industry verticals, including tech and games, communications and media and ecommerce and FinTech. TELUS and TELUS International operate in 28 countries around the world.

Driven by our determination and vision to connect all citizens for good, our deeply meaningful and enduring philosophy to give where we live has inspired TELUS, our team members and retirees to contribute more than $900 million, in cash, in-kind contributions, time and programs, and 1.8 million days of service since 2000. This unprecedented generosity and unparalleled volunteerism have made TELUS the most giving company in the world. Together, let's make the future friendly.

For more information about TELUS, please visit telus.com , follow us @TELUSNews on Twitter and @Darren_Entwistle on Instagram.

For more information, please contact:

Camille Grenier
Communications, TELUS
camille.grenier@telus.com

COMTEX_414956845/2471/2022-09-21T08:30:06

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