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press release

Oct. 20, 2021, 6:00 a.m. EDT

VIZIO Announces Expanded Content Offering with VIZIO Features

Leveraging VIZIO’s First-Party Viewership Data, VIZIO Creates and Delivers Custom Content Experiences for Audiences that Also Offer More Value for Content Creators and Advertisers

IRVINE, Calif., (BUSINESS WIRE) -- VIZIO /zigman2/quotes/225487782/composite VZIO +2.85% today announced a slate of new content available through its VIZIO Features offering, including a series of custom-curated channels on the rapidly growing WatchFree+ streaming service.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211020005224/en/

VIZIO Features is an exclusive content offering that leverages VIZIO’s first party, opted-in viewership data and homescreen targeting capabilities to deliver personalized content experiences to audiences via free ad-supported channels, movies, and shows across the VIZIO SmartCast® operating system.

On the heels of the success of VIZIO’s first curated offerings, Fork & Flight and Investigation , VIZIO is expanding the Features offering to include a wider selection of content genres. The creation of these channels is part of VIZIO’s ongoing commitment to deliver more of what audiences want. Audiences can dive into the following featured channels, available exclusively on WatchFree+:

Channel Category Description
FORK & FLIGHT Home + Food A unique mix of today’s most popular culinary and travel TV shows alongside top digital creators and trendsetters. The channel will also feature special holiday content in the months to come.
GAMERNATION Gaming + Anime Gamernation is a Subnation curated, always-on channel, delivering video game and esports programming from top gaming influencers and publishers like Studio71 and Complex, as well as original shows, action packed movies and the latest news from around the Metaverse.
INVESTIGATION Crime Investigation unlocks the door to real crime and the unknown, giving viewers a behind-the-scenes look at investigations, as well as in-depth explorations.
MISSION Movies + TV Prepare for take-off! Allow your imagination to take you on a sci-fi Mission to other realms and the unknown.
FEAR Movies + TV Don’t Fear getting sucked into the terror of your stream -- just be prepared to scream! Enter at your own risk...
POLARIS Interests + Lifestyle Launched by cultural journalists, personalities, and music historians, Polaris exists to uncover and share stories created by Black, Indigenous, and People of Color (BIPOC) and authentically share Hip-Hop and Black culture with the world.

The addition of these curated channels featuring exclusive content marks VIZIO’s latest evolution as an end-to-end content provider, leveraging its unique first-party viewership data, historically used to serve the most relevant ads, to now curate and deliver the most relevant programming as well.

‘Features’ themes and programming are selected based on what viewers have shown the greatest interest in across millions of SmartCast devices. The result is a free, curated experience that allows viewers to quickly and easily find the content they love most with bingeable back-to-back programming.

Features is a good business model for VIZIO because it solves problems for viewers, advertisers and content partners alike,” said Steve DeMain, VP Engagement at VIZIO. “Our Features programming strategy delivers more of what our viewers love across multiple genres. And by developing these passionate audiences, we are not only building great sponsorship opportunities for brands, but we are also helping our content partners generate new revenue with VIZIO.”

In the coming months, VIZIO will expand its VIZIO Features offering with new channels and experiences focused on home & DIY, holidays, live concerts, naturescape programming, and more.

Creating More Value in the Ecosystem

For content creators and media companies, curated channels offered as a part of VIZIO Features create an additional distribution touchpoint across WatchFree+ audiences, providing even greater reach. Inclusion alongside other similar content allows content creators and distributors to find and build new audiences while creating an additional revenue stream, and offers even more insight into what content resonates best with WatchFree+ audiences.

VIZIO Features provides VIZIO Ads customers with expanded advertising opportunities and branded content solutions while delivering premium entertainment to millions of viewers who choose VIZIO SmartCast as the first stop in their streaming journey. VIZIO Features are driving higher CPMs and offer advertisers unique ways to reach viewers, including in-program video ads, banner ads and branded channel sponsorship opportunities. Major brands including Microsoft, Grey Goose, Freshworks, and Cracker Barrel have already worked with VIZIO Ads to realize the value of advertising in the VIZIO Features environment.

“VIZIO’s Features option is a win-win-win for everyone navigating CTV advertising investments,” said Freshworks CMO Stacey Epstein. “Viewers get access to programming customized to their tastes, and brands get a new and innovative advertising format to reach them. We couldn’t wait to jump at the chance to participate.”

Additionally, VIZIO executives and launch partner Polaris, will discuss the opportunities for brands during a breakfast session today at Advertising Week in New York.

More About VIZIO Ads

VIZIO Ads was created to help deliver a more relevant advertising experience to consumers and brands alike. Offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps, VIZIO Ads gives advertisers the ability to reach new audiences with relevant messages at the right time. VIZIO Ads gives its customers personable service, app-level transparency and screen-level verification to ensure brands can invest with confidence across one of the largest smart TV footprints in the U.S.

Learn more here: www.vizioads.com .

About VIZIO

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. /zigman2/quotes/225487782/composite VZIO +2.85% is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful SmartCast™ operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to target and dynamically serve ads.

For more information, visit VIZIO.com and follow VIZIO on Facebook , Twitter , and Instagram .

View source version on businesswire.com: https://www.businesswire.com/news/home/20211020005224/en/

SOURCE: VIZIO Holding Corp

Press Contact for VIZIO:
Melissa Hourigan
Fabric Media
720-608-1919
viziovip@fabricmedia.net

COMTEX_395545072/2456/2021-10-20T06:00:22

Is there a problem with this press release? Contact the source provider Comtex at editorial@comtex.com. You can also contact MarketWatch Customer Service via our Customer Center.

Copyright Business Wire 2021

/zigman2/quotes/225487782/composite
US : U.S.: NYSE
$ 8.66
+0.24 +2.85%
Volume: 720,839
May 17, 2022 4:00p
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
$1.62 billion
Rev. per Employee
$2.63M
loading...
/zigman2/quotes/225487782/composite
US : U.S.: NYSE
$ 8.66
+0.24 +2.85%
Volume: 720,839
May 17, 2022 4:00p
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
$1.62 billion
Rev. per Employee
$2.63M
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