Apr 11, 2022 (AB Digital via COMTEX) -- Showing no signs of slowing down, the energy drink industry posted more than $57 billion in sales in 2020, and is expected to grow by 7% through 2025.
What is driving this growth? One factor that cannot be overlooked is the growing options available to consumers. The high adoption of the beverage by young people may be fueled by factors such as:
· Lower calorie options
· More palatable and varied flavors
· “Softer” brands that engage a different audience
· Energy drinks that overlap with the growing seltzer category
There are five energy drink stocks that could give your portfolio a much needed boost.
Golden Grail Beverages (otcmkts:GOGY) offers consumers a variety of beverage brands. Its flavored water and sparkling flavored water brands (Cause, Tickle, and Trevi Essence) are just a few of GOGY’s acquired brands. The also boast two distinct energy drink brands: Spider Energy and Scorpion HEMP Energy.
Golden Grail Beverages (otcmkts:GOGY) strategy is to acquire struggling beverage brands and remake them to fit contemporary trends. The strategy has worked well for GOGY and has led them to acquire multiple brands in the last year. The acquisition that may be of the greatest help to GOGY is not a beverage brand at all. Industry insider and expert Erin Heit—who has worked with Vitamin Water, Fuze, and Celsius to name a few brands—has joined GOGY with the goal of helping them execute its restaging strategy with its current and future brands.
GOGY has spent much of 2022 in the headlines—and for good reason.
· GOGY has contracted a co-packer and acquiring its Cause brand water
· Added the acquired Tickle brand’s Creative Director to its team
· Is following through on its commitment to ESG by focusing on shareholder value and moving to more environmentally sustainable packaging
For these reasons, Golden Grail Beverages (otcmkts:GOGY) has gained bullish momentum, however, its many potential catalysts are reasons investors should put GOGY on their watchlist today.
GOGY is following in the footsteps of energy drink goliath, Monster Beverage Corporation /zigman2/quotes/205899417/composite MNST +2.80% , who currently sits atop the energy drink mountain, with perhaps only Red Bull as a true challenger for the throne.
Even with an estimated 39% share of the energy drink market, Monster has seen a tumble in its stock price in the four months of 2022. Starting the year at $96.54 per share, Monster’s stock price ended the week at just $81.62. Whether it’s the increased competition from smaller brands or supply chain issues, investors have been soft on Monster as of late.
But in the midst of this devaluing of the beverage giant, some analysts are left wondering if the stock is, in fact, undervalued. A strong balance sheet may be enough to lure investors back to the table as Monster continues its advance through the increasingly active 2022 energy drink battlefield.
Celsius Holdings (otcmkts:CELH) has found its place in the market as the provider of fruit-flavored canned sparkling energy drinks. While not the traditional energy drink, CELH is reaching the Gen X and Millennial markets, which are buying more energy drinks and creating more demand for seltzers and seltzer-style beverages.