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Sept. 20, 2017, 5:04 p.m. EDT

Albertsons buying meal-kit service Plated, a Blue Apron rival

Supermarket chain looks to diversify

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By Heather Haddon

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Plated with be offered through subscriptions and in Albertsons stores.

Albertsons Cos. is buying the Plated meal-kit service, the first acquisition of a prepared-meals company by a national grocery chain as supermarkets scramble to keep shoppers coming to their stores.

The New York-based Plated, which does business as DineInFresh Inc., will operate as a subsidiary of the U.S.’s second largest grocery chain, the companies said. Customers will be able to buy a rotating selection of meals like chicken Marsala with roasted potatoes and feta-stuffed lamb burgers for delivery or pickup at Albertsons stores in coming months. They currently cost $10 to $12 a serving.

Read: Blue Apron gains after Albertsons agrees to buy meal-kit rival

Financial terms of the deal weren’t disclosed. Credit Suisse Group AG brokered the acquisition, Boise, Idaho-based Albertsons said. The deal is slated to close by the end of the month.

Plated, once featured on the “Shark Tank” entrepreneur television show, has raised $95 million from venture capital firms including Greycroft Partners and Formation 8. The service distributes nationally and is considered one of the five largest meal-kit providers in the U.S. Company officials haven’t disclosed the number of customers.

An expanded version of this report appears on WSJ.com.

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