Shares of Alphabet Inc. Cl A GOOGL rallied 1.30% to $1,787.02 Friday, on what proved to be an all-around positive trading session for the stock market, with the S&P 500 Index SPX rising 0.24% to 3,638.35 and the Dow Jones Industrial Average DJIA rising 0.13% to 29,910.37. This was the stock's third consecutive day of gains. Alphabet Inc. Cl A closed $29.87 short of its 52-week high ($1,816.89), which the company reached on November 9th.
The stock outperformed some of its competitors Friday, as Apple Inc. AAPL rose 0.48% to $116.59, Microsoft Corp. MSFT rose 0.64% to $215.23, and Facebook Inc. Cl A FB rose 0.81% to $277.81. Trading volume (739,467) remained 1.1 million below its 50-day average volume of 1.8 M.