Jul 26, 2021 (MARKITWIRED via COMTEX) -- According to a market report published by Future Market Insightstitled 'Aluminium-Free Deodorant Market: GlobalIndustry Analysis and Opportunity Assessment 2019-2027,' theglobal aluminium-free deodorant market is estimated at around US$ 1,200 Mn in2019, and is expected to grow at a CAGR of nearly 10% from 2019 to 2029.
The aluminium-freedeodorant market has high growth potential in the personal care productindustry owing to high demand for natural products. Aluminium-free deodorantsare fragrances products that have been designed for consumers who prefernatural products. There is high demand for natural and organic products, suchas aluminium-free deodorants, in developed countries due to the changingpreference of consumers. Consumers are concerned about their health andhygiene. Aluminium-free deodorants have several advantages over syntheticdeodorants, which include the use of natural ingredients that do not affect theskin. However, synthetic deodorants are not skin friendly and are likely tocause skin rashes or itching on sensitive to normal skin types.
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Aluminum-Free Deodorant Market WitnessingInnovative Product Launches
Theexistence of modern-age technology is resulting in the introduction ofinnovative solutions, especially in the skin care segment, which is encouraginga large number of people who are interested in trying out new products to adoptaluminium-free deodorants, sprays, and roll-ons. Moreover, the presence of alarge number of players has resulted intense competition in the aluminium-freedeodorant market. Hence, market players are introducing new and innovativeproducts, such as aluminium-free deodorant creams, gels, and wipes, to stayahead in the competition.
Globally,the aluminium-free deodorant market is gaining traction due to factors such asan increase in the number of working women across the globe, which has resultedin an increase in spending on personal grooming with products that containnatural ingredients such as deodorants, creams, moisturisers, and anti-hairfall products. Moreover, the increasing spending capacity of women aged 25years and above is another factor driving the sales of personal care productsthat contain natural ingredients, which include premium quality personal careproducts.
However,aluminium-free deodorants have certain limitations, which are likely torestrain the growth of the aluminium-free deodorant market. For instance,synthetic deodorants that contain aluminium last longer on the skin as comparedto aluminium-free deodorants, as well as and block sweat, which is importantfor athletes and consumers engaged in sports and fitness activities. Inaddition, aluminium-free deodorants are priced higher than regular deodorantsas they are natural and organic. These factors have changed the perception ofconsumers regarding the usage of aluminium-free deodorants, thus restrainingthe growth of the aluminium-free deodorant market across the world.
Onthe other hand, rising disposable income, increase in self-indulgence, adoptionof a western lifestyle, globalisation, the changing retail landscape, and rapidinnovations in product development as well as distribution channels are amongthe major factors boosting the aluminium free deodorant market.
Thealuminium-free deodorant market is primarily segmented based on product type,packaging type, end user, and sales channel. The aluminium-free deodorantmarket in the South Asia region is expected to grow at higher pace during theforecast period. Based on end user, the market is segmented into men, women,and unisex. The men category in the aluminium-free deodorant market isprominent, and holds a major share of the aluminium-free deodorant market.Based on the sales channel, the aluminium-free deodorant market is categorisedas dedicated stores, dedicated e-commerce, speciality retailers, multi-brandstores and online retailers.
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Key Players in the Aluminium-Free DeodorantMarket
Abrief analysis of the profiles of companies operating in the aluminium-freedeodorant market are also provided in this report to evaluate their keyproducts offerings, strategies, and recent developments. Some of the keyparticipants profiled in the global aluminium-free deodorant market reportinclude Unilever PLC, Beiersdorf Inc., Weleda Company, Avon International,Colgate-Palmolive, Henkel, Proctor and Gamble, L'Oreal, Shiseido, Estee Lauder,and Adidas, among others.
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