Shares of Amazon.com Inc. AMZN inched 0.32% higher to $3,195.34 Friday, on what proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index SPX rising 0.24% to 3,638.35 and the Dow Jones Industrial Average DJIA rising 0.13% to 29,910.37. This was the stock's third consecutive day of gains. Amazon.com Inc. closed $356.91 short of its 52-week high ($3,552.25), which the company reached on September 2nd.
The stock demonstrated a mixed performance when compared to some of its competitors Friday, as Microsoft Corp. MSFT rose 0.64% to $215.23, Alphabet Inc. Cl A GOOGL rose 1.30% to $1,787.02, and Walmart Inc. WMT fell 0.15% to $151.60. Trading volume (2.4 M) remained 2.6 million below its 50-day average volume of 5.0 M.