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Amazon is prime territory for drunk shoppers

Women are slightly more likely to shop while drunk, but men spend more money on their drunk purchases, a survey found

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By Jeanette Settembre, MarketWatch


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Men spent more money than women on their drunken purchases: an average of $448 a year compared to $441.

When it comes to drinking and shopping, Amazon is a top destination.

Amazon /zigman2/quotes/210331248/composite AMZN +2.67%   is the No. 1 site people go to shop after imbibing, a new survey by tech and business newsletter The Hustle found.

Shoppers spent an average of $444 per year on purchases they bought while they were drinking beer, wine or liquor, according to the survey of more than 2,000 alcohol-drinking adults. Of the purchases they made, 85% were from Amazon. The average age of respondents was 36, with an income of $92,000, more than twice the national average . Women were slightly more likely to shop drunk: 80% said they had done it, compared to 78% of men. But men spent more money than women on their drunken purchases: an average of $448 a year compared to $441.

Amazon did not respond immediately to a request for comment, and neither did any of the other online retailers named in the survey.

Drunk shoppers are also apparently bargain-conscious and looking for one-of-a-kind finds: 21% visit auction marketplace Ebay /zigman2/quotes/204653455/composite EBAY +3.21% and 12% shop at the handmade-centric Etsy /zigman2/quotes/202790087/composite ETSY -1.44% . Some 9% pick Target /zigman2/quotes/207799045/composite TGT +1.78%  ; and 5% shop at Walmart /zigman2/quotes/207374728/composite WMT +0.88%  , according to the survey. Clothing and shoes are among the most popular drunk purchases for shoppers online.

Apparently drunk shopping reaches its peak after dinner time: Other research on the trend found that shopping while intoxicated is more common after 9 p.m. Retailers capitalize on that by advertising more sales when shoppers are likely to have had a few drinks.

For consumers who want to avoid a financial hangover there’s even an app — DrnkPay — designed to stop people from overspending after they’ve been to a bar. And apps like Cold Turkey will block certain sites altogether.

Amazon is expected to account for 47.0% of the e-commerce market in the U.S. by the end of 2019, up from 44.8% in 2018, according to eMarketer. The Jeff Bezos-backed e-commerce giant has lured in consumers with its Prime subscription membership which costs $12.99 a month or $119 a year and offers free two-day shipping; free two-hour delivery service in some areas; access to Prime Video and Prime Music; and discounts at Whole Foods /zigman2/quotes/210331248/composite AMZN +2.67% . It had 101 million members as of January.

Nearly half (48%) of Amazon Prime members shop online at least once a week or more and nearly three-quarters (74%) shop online at least every few weeks, according to a separate report from Feedvisor.

Shares of Amazon are up 18.3% this year, compared to a 9.3% increase for the Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA +0.93%   and an 11.6% increase for the S&P 500 /zigman2/quotes/210599714/realtime SPX +1.44%

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$ 125.67
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/zigman2/quotes/210331248/composite
US : U.S.: Nasdaq
$ 3,163.05
+82.38 +2.67%
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P/E Ratio
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N/A
Market Cap
$1543.08 billion
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