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July 7, 2020, 10:59 p.m. EDT

Amazon Prime Video adds user profiles

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By Mike Murphy

Amazon.com Inc. /zigman2/quotes/210331248/composite AMZN +1.11% is rolling out a new feature for its Prime Video users, offering user profiles for the first time. The feature, which rivals such as Netflix Inc. /zigman2/quotes/202353025/composite NFLX +2.28% and Walt Disney Co. /zigman2/quotes/203410047/composite DIS +0.45% -controlled Hulu have had for years, allows for separate viewing lists and personalized recommendations for multiple viewers. Users will get up to six profiles -- one for the primary Amazon account holder, and five additional ones. There are also separate adult and kids profiles, allowing for parental restrictions for age-appropriate content. The feature is rolling out in phases, and will eventually be available on Android and iOS versions of the Prime Video app, on the web, on newer Amazon Fire tablets and select streaming devices, such as the PlayStation 4.

/zigman2/quotes/210331248/composite
US : U.S.: Nasdaq
$ 3,383.87
+37.04 +1.11%
Volume: 2.57M
June 14, 2021 4:00p
P/E Ratio
64.40
Dividend Yield
N/A
Market Cap
$1687.89 billion
Rev. per Employee
$297,430
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/zigman2/quotes/202353025/composite
US : U.S.: Nasdaq
$ 499.89
+11.12 +2.28%
Volume: 4.40M
June 14, 2021 4:00p
P/E Ratio
60.53
Dividend Yield
N/A
Market Cap
$216.72 billion
Rev. per Employee
$2.66M
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/zigman2/quotes/203410047/composite
US : U.S.: NYSE
$ 178.18
+0.80 +0.45%
Volume: 10.17M
June 14, 2021 4:03p
P/E Ratio
N/A
Dividend Yield
0.00%
Market Cap
$322.29 billion
Rev. per Employee
$320,813
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