Amazon.com Inc. /zigman2/quotes/210331248/composite AMZN -1.15% is reportedly opening a new grocery store separate from its existing Whole Foods and Amazon Go chains. CNet first reported the news Monday, which was confirmed by Amazon to multiple media outlets. The store, in the Woodland Hills neighborhood of Los Angeles, is expected to open in 2020, but Amazon did not say if more will open elsewhere. Earlier this year though, the Wall Street Journal reported Amazon was planning on opening a new grocery chain that would be distinct from the Whole Foods brand, and had leases for at least three locations. The new chain's name is not yet known, but it reportedly will not use Amazon Go stores' cashierless technology. The new chain is likely to escalate Amazon's battle against its grocery rivals, which includes Walmart Inc. /zigman2/quotes/207374728/composite WMT +0.42% , Target Corp. /zigman2/quotes/207799045/composite TGT +0.13% and Kroger Co. /zigman2/quotes/206215053/composite KR -3.04% .