Shares of Vista Outdoor Inc. /zigman2/quotes/205852373/composite VSTO +1.42% tumbled 11% in midday trading Friday, putting them on track to close at a second-straight record low. The ammunition and outdoor sports equipment company's stock had plunged 21.5% on Thursday, the biggest one-day selloff since November 2017, on the back of disappointing fiscal first-quarter results and lowered full-year outlook. Analyst Eric Wold at B. Riley kept his rating at buy but cut his price target to $11 from $13 on Friday. "After initiating coverage on [Vista] in late February on a belief that the multi-year headwinds facing the shooting sports and outdoor products segments were coming to an end, we were clearly wrong and too early on our call--which has been exacerbated by a number of unforeseen events in recent months (poor weather in key parts of the buying season, a major industry bankruptcy and continued U.S.-China trade disputes). The stock has now plunged 44.4% over the past three months, while the S&P 500 /zigman2/quotes/210599714/realtime SPX +0.77% has edged up 1.1%. Shares of gun makers were also declining Friday, with Sturm Ruger & Co. /zigman2/quotes/200036418/composite RGR -0.63% losing 4.6% and Smith & Wesson parent American Outdoor Brands Corp. falling 2.4%.