By Tonya Garcia, MarketWatch
Ascena Retail Group Inc. is the latest retail company to join a growing list of those filing for bankruptcy during the COVID-19 pandemic.
That list includes Brooks Brothers and J.Crew.
Though the names may change, there are some factors that these companies have in common going into a chapter 11 filing.
“Of the retailer bankruptcy filings so far, the common denominators have been lack of e-commerce scale and capability, largely mall-based locations, narrow breadth of assortments (e.g. apparel-only, home-only), and, in seven of the 19 filings, private-equity owned enterprises that were overly burdened with debt,” said Margaret Reid, senior portfolio manager at the private bank at Union Bank.
Many of these factors pre-date the coronavirus pandemic which closed shops across the country. For example, the pandemic has accelerated the consumer shift to online shopping, which began even before the illness spread. And malls were struggling to attract foot traffic, especially as more retailers shuttered operations in the worst performing locations.
COVID-19 and related business lockdowns have only intensified the problems of ailing retailers, and the near future isn’t much brighter despite shops reopening in many states aid by government financial help.
“With that stimulus running out, excess inventory across retail channels, a critical back-to-school shopping season likely at risk, and increased consumer adoption of e-commerce, it’s likely bankruptcy filings will only increase throughout 2020,” Reid said.
The retailers and brands that survive, and even excel through the pandemic crisis, are those that provide the convenience that customers want, and have the means to adjust and progress through the rapidly changing environment.
“The overall trend of the US consumer willing to spend for value and convenience prior to COVID has only accelerated by the crisis, therefore those companies that have been positioned to deliver value and convenience – Target, Walmart, Costco – are likely to be gaining market share coming out of this as the economy reopens,” said Reid.
Though Ascena still has notable names like Ann Taylor in its portfolio, it was also dragged down by a number of brands that had fallen out of favor with shoppers.
“We have long held the view that although Ascena has a good track record of making various brand acquisitions work financially, its record on developing those brands has been far less impressive,” wrote Neil Saunders, managing director at GlobalData Retail, in a note.
A significant number of the company’s Justice stores will close and certain Ann Taylor, LOFT, Lane Bryant and Lou & Grey stores will cease operation, including all of the locations in Puerto Rico, Canada and Mexico. All of the company’s plus-size Catherines stores will shutter.