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Nov. 6, 2019, 12:46 p.m. EST

Apple expands privacy explanations on website, but actual policy remains unchanged

The site updates are part of Apple’s push to distinguish itself from data-hungry rivals Google and Facebook

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By Associated Press


Bloomberg News/Landov

CUPERTINO, Calif. (AP) — Apple /zigman2/quotes/202934861/composite AAPL +1.36%   is expanding its website on privacy with more explanations about its commitments, though its policies and practices aren’t changing.

The new site Wednesday is part of Apple’s ongoing push to distinguish itself from data-hungry, advertising-fueled rivals such as Google /zigman2/quotes/205453964/composite GOOG -0.18%   and Facebook /zigman2/quotes/205064656/composite FB -1.34%  .

Apple’s privacy website is mostly a users’ guide with papers on how to prevent apps and other third-party services from unnecessarily tracking users’ location and behaviors.

The company’s actual privacy policy hasn’t changed.

Many of the new privacy enhancements were announced earlier as part of Apple’s iOS 13 software update for iPhones. Changes include the ability to sign in to third-party services with an Apple ID account rather than Facebook’s or Google’s /zigman2/quotes/202490156/composite GOOGL -0.12%  , plus more notices and warnings about apps tapping location data.

/zigman2/quotes/202934861/composite
US : U.S.: Nasdaq
$ 275.15
+3.69 +1.36%
Volume: 33.43M
Dec. 13, 2019 4:00p
P/E Ratio
23.21
Dividend Yield
1.12%
Market Cap
$1222.57 billion
Rev. per Employee
$1.98M
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/zigman2/quotes/205453964/composite
US : U.S.: Nasdaq
$ 1,347.83
-2.44 -0.18%
Volume: 1.55M
Dec. 13, 2019 4:00p
P/E Ratio
28.92
Dividend Yield
N/A
Market Cap
$866.90 billion
Rev. per Employee
$1.39M
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/zigman2/quotes/205064656/composite
US : U.S.: Nasdaq
$ 194.11
-2.64 -1.34%
Volume: 18.81M
Dec. 13, 2019 4:00p
P/E Ratio
31.01
Dividend Yield
N/A
Market Cap
$553.69 billion
Rev. per Employee
$1.57M
loading...
/zigman2/quotes/202490156/composite
US : U.S.: Nasdaq
$ 1,346.87
-1.62 -0.12%
Volume: 1.66M
Dec. 13, 2019 4:00p
P/E Ratio
28.90
Dividend Yield
N/A
Market Cap
$866.28 billion
Rev. per Employee
$1.39M
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