Sep 11, 2019 (IAM Newswire via COMTEX) -- Apple Event Is All About Rebranding But Missing Revolutionary Inventions
Apple Inc. /zigman2/quotes/202934861/composite AAPL -0.10% just revealed a trio of new phones: the iPhone 11, iPhone 11 Pro and the iPhone 11 Pro Max, with the main difference being each of the three iPhones gained a new camera lens trying to catch-up with Google's /zigman2/quotes/202490156/composite GOOGL +1.08% Pixel smartphones and their camera inventions besides its trending "Play Pass" tease. The news was announced today at Apple’s iPhone event at its headquarters in Cupertino, California. The 90 minutes press event included rebranding its priciest iPhones as "Pro" models, introducing new versions of Apple watch, a new iPad, along with announcing its streaming service to start on November 1.
Apple also announced that iPhone and Apple Watch users will soon be able to share their health data with major health organizations. There will be three new health studies that Apple consumers can soon be part of. First, thanks to Apple Watch and iPhone's new menstrual cycle tracking features that were announced in June, Apple Women’s Health Study will look at how menstrual cycles can screen for conditions like infertility, polycystic ovary syndrome (PCOS), pregnancy, menopause and osteoporosis.
Second, by using Apple Watch's Noise app, a Hearing Health Study will analyze the impact of loud noise on long-term hearing health. This study is the first of its kind to examine how everyday sound exposure affects our ears.
And finally, Apple Heart & Movement Study will track the correlation between physical activity and heart health by looking at how signals like walking pace and flights of stairs climbed relate to quality of life, hospitalizations, falls and other markers of cardiovascular health. The company’s forthcoming app will allow people to share their health data not only with Apple but also with the major health organizations the company is partnering with.
What we can conclude is that overall, there were no impressive inventions. Yet, investors don't seem displeased because Apple’s stock is up an impressive 35% this year, making it the best Dow performer. It is just ahead of The Home Depot Inc. /zigman2/quotes/208081807/composite HD +1.36% which is also rising above expectations with revenues and profits despite several issues the company is facing. Then, there's Visa Inc. /zigman2/quotes/203660239/composite V +0.50% which just signed a deal with MoneyGram to launch a debit card deposit service. This will leverage Visa's real-time push payments platform Visa Direct to enable domestic direct money transfers to debit cardholders in the U.S.
On a further note, let's not forget that only in January, Apple warned of slowing sales and earnings growth because of weakness in China. The rebranding does suggest Apple is embracing the lowest-priced iPhone as the device most people will use, while marketing the "Pro" devices for the higher end of the market. The same strategy was applied to its iPads.
Then also we have Microsoft /zigman2/quotes/207732364/composite MSFT +1.02% who made its Automated Incident Response in Office 365 Advanced Threat Protection that was announced in April generally available to enterprise customers. This move aims to help security analysts respond faster and more systematically to a barrage of security alerts.
And Dow's 'best of' list also includes Procter & Gamble /zigman2/quotes/202894679/composite PG -0.12% with its ongoing initiatives to improve productivity. Moreover, the company is focused on product improvement, as well as packaging and marketing initiatives, which altogether drive its top and bottom lines. Also, it is on track with its cost-saving plans, allowing the company to have strong results for the fiscal year.
Going back to Apple, its services business rose nearly 13% from last year. This section includes Apple Music, other streaming content and along with the warranty business, they make up 17% of Apple’s total sales. This is more than the iPad, Mac and the Apple Watch. Only the iPhone is more important to Apple accounting for more than half of its revenues. But, the services business is surely to grow further thanks to Apple’s recent introduction of the Apple Card, a credit card that it launched with financial services giants The Goldman Sachs Group Inc. /zigman2/quotes/209237603/composite GS -1.74% , whose top executive was just charged with fraud for deceiving juniors by using their login, and MasterCard /zigman2/quotes/207581792/composite MA -0.47% who fell 3.4% also on Tuesday. It's never boring in the corporate world but Apple's at least better off than its partners, despite the lack of revolutionary inventions at its special event. Analysts are divided what's next for Apple and Tim Cook's Apple is surely not Steve Job's Apple, but as long as average consumers continue to use their current iPhones, iPads, Macs and Watches, Apple can keep making serious money.
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