Bed Bath & Beyond Inc. /zigman2/quotes/209801102/composite BBBY +4.31% stock rose 1.2% in Tuesday premarket trading after the home goods retailer announced that it would sell PersonalizationMall.com to 1-800-Flowers.com Inc /zigman2/quotes/204552624/composite FLWS +3.56% for $252 million. After the transaction closes, PersonalizationMall.com will continue to provide services to Bed Bath & Beyond and Buybuy Baby. In a statement, Chief Executive Mark Tritton said the move is an effort to focus on the core home, baby and beauty businesses. Bed Bath & Beyond shares sank 27% last week after the company issued a sales warning. The stock is down 34% over the past year while the S&P 500 index /zigman2/quotes/210599714/realtime SPX +1.60% has gained nearly 22% for the period.