Shares of Booking Holdings Inc. BKNG rallied 1.35% to $2,125.03 Friday, on what proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index SPX rising 0.88% to 3,699.12 and the Dow Jones Industrial Average DJIA rising 0.83% to 30,218.26. This was the stock's fourth consecutive day of gains. Booking Holdings Inc. closed $2.99 short of its 52-week high ($2,128.02), which the company achieved on November 9th.
The stock demonstrated a mixed performance when compared to some of its competitors Friday, as Trip.com Group Ltd. ADR TCOM fell 0.45% to $35.06, Expedia Group Inc. EXPE rose 0.97% to $128.58, and TripAdvisor Inc. TRIP rose 8.18% to $30.94. Trading volume (339,519) remained 38,927 below its 50-day average volume of 378,446.