Shares of Booking Holdings Inc. BKNG dropped 0.54% to $2,052.67 Friday, on what proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index SPX rising 0.24% to 3,638.35 and the Dow Jones Industrial Average DJIA rising 0.13% to 29,910.37. This was the stock's second consecutive day of losses. Booking Holdings Inc. closed $75.35 below its 52-week high ($2,128.02), which the company achieved on November 9th.
The stock underperformed when compared to some of its competitors Friday, as Trip.com Group Ltd. ADR TCOM rose 2.64% to $34.21, Expedia Group Inc. EXPE rose 0.45% to $123.73, and TripAdvisor Inc. TRIP rose 0.92% to $27.53. Trading volume (117,204) remained 278,254 below its 50-day average volume of 395,458.