Feb 06, 2020 (Stock Market Press via COMTEX) -- As CBD enters second generation 2.0 in terms of branding, packaging, quality enforcement, regulation and marketing, the acceptance of CBD products by mainstream consumers and retailers is taking a unique turn. Partnership between CBD companies and prominent retailers is a new tool within the CBD industry to build brands, protect profit margins and create exclusivity.
CBD marketing such as partnerships with retailers have attracted special attention in the press. Media companies such as stockmarketpress.com features coverage of CBD related stocks such as CBD Unlimited, Inc. (OTC PINK: EDXC), Supreme Cannabis Company /zigman2/quotes/203819708/delayed SPRWF -8.66% , Canopy Growth Corp. (NYSE: CGC), New Age Beverages Corp. (NASDAQ: NBEV), GW Pharmaceuticals PLC (NASDAQ: GWPH) and Neptune Wellness Solutions Inc. (NASDAQ: NEPT) (TSX: NEPT).
CBD enters the 2.0 next generation by developing retail partnerships as companies expand, including CBD Unlimited, Inc. (OTC PINK: EDXC)
One example is retail giant Sephora, based in New York, according to reports, planned to expand its partnering with CBD brands. It had partnerships prior with High Beauty, Milk Makeup, Herbivore and Lord Jones. Additionally, it planned to begin carrying last month CBD-related products from brand Saint Jane. In 281 stores located in 22 states, Sephora said it would be carrying a full spectrum body serum, a beauty serum containing CBD isolate and a microbes lip gloss.
Skincare A Key CBD Category
A greater number of mainstream mall located retailers, such as conservative department store Dillard's, now proudly carry CBD related products and promote it up front in multiple stock-keeping-units (items) vignettes in their stores. But partnering is a new step. CBD enters the 2.0 next generation by developing retail partnerships as companies expand, including CBD Unlimited, Inc. (OTC PINK: EDXC). Partnering between CBD brands and retail brands is the logical next step in the marriage of a new line of products gaining consumer acceptance.
CBD Unlimited, Inc. (OTC PINK: EDXC) Grows In CBD Marketing
CBD Unlimited, Inc. (OTC PINK: EDXC) is growing quickly, reporting an 88% boost in sales for the 12 months ended December 31, 2019 compared to the previous year. It surpassed its goal of gaining shelf space in greater than 5,000 mass retailers. Its product is located in big box stores, pharmacies, convenience stores and even bodegas. In wellness centers, it even has branded product in self-service CBD kiosks. Now upscale retailers such as Dillard's and specialty upscale chains such as Sephora are carrying CBD products. Sephora is continuing to partner with CBD brands. Skincare is a primary category for CBD success.
CBD enters the 2.0 next generation by developing retail partnerships as companies expand, including CBD Unlimited, Inc. (OTC PINK: EDXC). Sephora’s partnering with CBD brands extends the next generation trend to high level retailers and reflects the comfort retailers have in carrying and selling CBD related products. These skincare CBD products sell, enjoy high profit margins and represent a relatively new category to sales-hungry retailers.
Source: Stock Market Press
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