Bulletin
Investor Alert

Market Pulse Archives

July 13, 2020, 8:32 a.m. EDT

Chipotle testing cauliflower rice in select markets starting July 15

new
Watchlist Relevance
LEARN MORE

Want to see how this story relates to your watchlist?

Just add items to create a watchlist now:

  • X
    Chipotle Mexican Grill Inc. (CMG)
  • X
    S&P 500 Index (SPX)

or Cancel Already have a watchlist? Log In

By Tonya Garcia

Chipotle Mexican Grill Inc. /zigman2/quotes/200781108/composite CMG -1.19% said Monday that it will begin testing Cilantro-Lime Cauliflower Rice starting July 15 in 55 restaurants in Denver and around Wisconsin. The item will cost an additional $2. Cauliflower rice is one of the top requests the company has gotten as a new menu addition, said Chris Brandt, Chipotle's chief marketing officer in a statement. The item is compliant with Keto, vegan and other special diets, and is an alternative to brown or white rice that cuts carbs, the company said. The cauliflower rice dish is going through Chipotle's "stage-gate" testing process that ultimately led to the addition of carne asada, queso blanco, and other new menu items. Chipotle stock has rallied 33.6% for the year to date while the S&P 500 index /zigman2/quotes/210599714/realtime SPX -0.80% is down 1.4% for the period.

/zigman2/quotes/200781108/composite
US : U.S.: NYSE
$ 1,147.16
-13.84 -1.19%
Volume: 223,534
Aug. 11, 2020 4:02p
P/E Ratio
127.31
Dividend Yield
N/A
Market Cap
$32.47 billion
Rev. per Employee
$66,644
loading...
/zigman2/quotes/210599714/realtime
US : S&P US
3,333.69
-26.78 -0.80%
Volume: 2.90B
Aug. 11, 2020 5:08p
loading...

This Story has 0 Comments
Be the first to comment
More News In
Industries

Story Conversation

Commenting FAQs »
Link to MarketWatch's Slice.