Mar 30, 2020 (Heraldkeepers) -- The cloud TV has a high demand among consumers as they can stream content seamlessly from any part of the globe to watch movies, TV shows, videos and other internet information. With the increasing interest of users for TV shows on Netflix, Amazon Prime, Hulu and others is contributing to the market growth of cloud TV. The cloud TV also provides high definition videos. Among the various features that TV cloud provides a few are Web browsing, email communication, online gaming, and support for social networking sites such as Facebook, Skype, Twitter, and others. The growing adoption of smart devices such as smartphones, tablets, smart TV and others are also significant factors that drive the market, as these devices support cloud streaming. The rising demand for high definition resolution is also fueling the market to grow globally.
Prominent Players in Global Cloud TV Market are:
Phoenix Satellite Television Holdings Ltd (Hong Kong), Ziggo B.V.(Netherlands), PCCW Limited (Hong Kong), Charter Communications (US), Liberty Global plc (UK), TalkTalk TV Entertainment Limited (UK), Altice USA (US), Xfinity (US), Liberty Global (UK), Brightcove, Inc. (US), Ooyala, Inc. (Australia) and others.
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Cloud TV is essentially a cloud-based application which streams content such as TV channels, movies, shows, music, and several others. Market Research Future has uncovered the growth prospects of the global cloud TV market which is expected to grow at an above average CAGR of 12.2% during the forecast period from 2017 to 2023. Cloud TV applications are easily installed on personal electronic devices and do not require much memory. Easily installed on tablets, phones, TVs and other electronic devices, cloud TV is merging of web content and TV in a single stream. Aspects of cloud TV are even being adopted across many popular social media websites. The global cloud TV market is expected to reach USD 3 Bn by the end of 2023.
MRFR has performed segmentation of the global cloud TV market on the basis of various vital factors which include services, cloud deployment, streaming, end-user, and region. Services available in the cloud TV market include SaaS, IaaS, and PaaS. Cloud deployment has been segmented to include public, private, and hybrid. Streaming has been segmented to feature video-on-demand and live streaming. End-users of cloud TV have been segmented into consumers, media & entertainment, IT & telecommunication, and others. The key regions covered in MRFR’s report on the global market include Europe, North America, Asia Pacific, and the Rest of the World.
The global market for cloud TV is estimated to grow at a high rate during the forecast period from 2018 to 2023. The geographical analysis of cloud TV market is studied for North America, Europe, Asia-Pacific, and the rest of the world. North America is the dominating region due to the presence of various key players working towards continuously enhancing video streaming quality. Early adoption of cloud TV in the region is another factor for dominance as the end users in this region have a high disposable income, that drives the market. Asia-Pacific is the fastest growing region due to the increasing adoption of cloud TV among the consumers which is driving the market growth. Similarly, the increasing infrastructure in the region is also contributing for the market to growth.
Table of Content:
1. Executive Summary
2. Scope of the Report
2.1. Market Definition
2.2. Scope of the Study
2.2.1. Research Objectives
2.2.2. Assumptions & Limitations
2.3. Markets Structure
3. Market Research Methodology
3.1. Research Process
3.2. Secondary Research
3.3. Primary Research
3.4. Forecast Model
4. Market Landscape
4.1. Porter's Five Forces Analysis
4.1.1. Threat of New Entrants
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of Substitutes
4.1.5. Bargaining Power of Suppliers
4.2. Value Chain/Supply Chain of Global Cloud TV Market
5. Market Overview of Global Cloud TV Market
5.2. Growth Drivers
5.3. Impact Analysis
5.4. Market Challenges
List of Table:
Table1 Global Cloud TV Market, By Country, 2018-2023
Table2 North America: Cloud TV Market, By Country, 2018-2023
Table3 Europe: Cloud TV Market, By Country, 2018-2023
Table4 Asia-Pacific: Cloud TV Market, By Country, 2018-2023