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Dec. 26, 2019, 5:25 p.m. EST

Comcast may be set to buy free-streaming service Xumo

Possible deal ahead of Comcast’s launch of Peacock streaming service this spring

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By Patience Haggin


Joe Raedle/Getty Images
Comcast is in advanced talks to acquire video-streaming company Xumo.

Comcast Corp. /zigman2/quotes/209472081/composite CMCSA +0.19%   is in advanced talks to acquire video-streaming company Xumo LLC, according to people familiar with the matter, as the cable giant prepares to launch its own streaming service.

Talks between the two companies are exclusive, and it is possible that negotiations could break down, some of the people said. Financial terms of the prospective deal couldn’t be learned.

Xumo is one of a handful of companies that offer a free, ad-supported video-streaming service across a range of internet-connected TVs. Others include ViacomCBS /zigman2/quotes/206702514/composite VIACA +0.58%   -owned Pluto TV, which was acquired for $340 million in January, and Tubi TV.

Irvine, Calif.-based Xumo TV formed in 2011 by Viant Technology LLC, which was then known as Interactive Media Holdings. One of Xumo’s shareholders is magazine and TV company Meredith Corp. /zigman2/quotes/201770619/composite MDP +0.56%  . Xumo’s app is available on services including Roku and on smart TVs from manufacturers such as Vizio, Panasonic and Samsung.

An expanded version of this report appears on WSJ.com.

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/zigman2/quotes/209472081/composite
US : U.S.: Nasdaq
$ 42.88
+0.08 +0.19%
Volume: 13.73M
Aug. 3, 2020 4:00p
P/E Ratio
17.19
Dividend Yield
2.15%
Market Cap
$195.51 billion
Rev. per Employee
$513,625
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/zigman2/quotes/206702514/composite
US : U.S.: Nasdaq
$ 27.90
+0.16 +0.58%
Volume: 82,050
Aug. 3, 2020 4:00p
P/E Ratio
11.45
Dividend Yield
3.44%
Market Cap
$16.13 billion
Rev. per Employee
$867,543
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/zigman2/quotes/201770619/composite
US : U.S.: NYSE
$ 14.44
+0.08 +0.56%
Volume: 472,007
Aug. 3, 2020 4:00p
P/E Ratio
N/A
Dividend Yield
0.00%
Market Cap
$782.49 million
Rev. per Employee
$384,978
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