By Alessandra Malito, MarketWatch
American consumers have clicked their way into the record books.
Cyber Monday generated $7.9 billion in sales, up more than 20% on last year, which made it the biggest online shopping day in the U.S., according to Adobe Analytics.
That’s more than the $6.2 billion in online sales for Black Friday, up nearly 24% on last year. But it still pales in comparison to China’s $30.8 billion in spending on Alibaba Singles Day last month.
Cyber Monday saw the best deals for televisions (an average 19% discount). Online shopping on mobile devices was up 19%, representing 54% of site visits, Adobe said.
“Converting mobile traffic to sales has long been a thorn in the side of retailers, but investments in making the experience faster and easier have paid off,” said Taylor Schreiner, director at Adobe Digital Insights.
Schreiner predicts that deals will extend through Giving Tuesday, with the biggest discounts available for furniture and bedding at 14% of regular prices.
Adobe’s retail report is based on the analysis of over 1 trillion visits to retail sites and 55 million stock keeping units. It measures transactions from 80 of the top 100 U.S. online retailers.
Some stores started their Cyber Monday sales early to take advantage of the publicity surrounding the shopping “holiday.” Macy’s /zigman2/quotes/201854387/composite M -0.59% offered “cyber week” deals from last week.
Bed, Bath & Beyond /zigman2/quotes/209801102/composite BBBY -0.47% unveiled online discounts on Sunday and Amazon /zigman2/quotes/210331248/composite AMZN -1.64% also let Prime members get a head start on Sunday.
Electronics tend to take the spotlight on Cyber Monday, said Sarah Hollenbeck, a shopping and retail expert at BlackFriday.com.
Stores offer better deals on laptops, desktops and gaming computers on Cyber Monday than Black Friday, and also lower prices for accessories, she said.
Some products, including smartphones, jewelry, toys, may be cheaper at other times of year (Valentine’s Day for diamonds and New Year’s Day for exercise equipment).
Experts warn against buying older or discontinued smart-home device models because they may lack customer support and security updates.
Consumer advocates also advise consumers to stick to a strict budget, avoid add-ons , and use price-comparison tools like Shopify and PriceGrabber.
To avoid retailers targeting you with products in the days and weeks after Cyber Monday, experts suggest clearing your cache.