Mar 25, 2020 (Heraldkeepers) -- A diaper bag, also known as a nappy bag, is a storage bag that is equipped with several pocket spaces that are big enough to carry utilities required for taking care of a baby. Diaper bags are generally small and usually fit under the baby's carriage or buggy and can even be carried as a backpack.
The global diaper bags market was valued at US$ 600 Mn in 2017 and is projected to increase to US$ 850 Mn by 2025 with a CAGR of around 6.2% during the forecast period (2018-2025). The major factor driving growth of the diaper bags market is convenience of use owing to the number of pockets which accommodate several items and the ability to carry the same while travelling or for daily use. Some diaper bags are equipped with rigid handles and wheels so that the user can cart one around or travel, letting the person hold the baby more firmly, complete more mundane tasks such as paying, opening doors etc. while also reducing the possibility of a back pain. There are many types of diaper bags available in the market, including backpack, messenger, traditional, satchel, clutch, hobo, and tote styles. Most of these diaper bags are equipped with a padded mat for changing a baby’s diaper on-the-go.
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By product type, the backpack segment was valued at US$ 150 Mn in 2017and is expected to increase during the forecast period as a backpack diaper bag looks like a regular backpack, however it has extra pockets to hold wipes and changing pads. Other products such as traditional diaper bags offer more storage space for items while distributing the load on the customers' shoulders evenly. However, due to changing fashion trends customers are reducing the use of large bags.
The North America market for diaper bags was valued at US$ 134 Mn and it is expected to increase to US$ 150 Mn by 2025 due to convenience associated with the use of diaper bags and the rising birth rate in the North America. According to National Centre for Health Statistics, the birth rate in the U.S. is 12.4 per 1,000 people. As a result North America is expected to account for the largest share in the global diaper bags market and it is projected to retain its dominance over the forecast period. Africa is projected to exhibit steady growth rate and contribute significantly to the market share over the forecast period due to higher fertility in Africa compared to other regions. According to the WHO, in 2017, African women had 4.5 children on average, 2.1 in Asia Pacific, 2.0 in Latin America 2.0, 1.9 in North America, and 1.6 in Europe.
Asia Pacific is expected to witness the fastest growth in the global diaper bags market, due to rising birth rate among emerging economies such as India and the Philippines which could drive demand for infant care items. According to the WHO, the Philippines has one of the highest birth rates in Asia Pacific of 23.7 births per 1000 people in 2017. Such factors are expected to drive the growth of the global diaper bags market.
On the basis of application, the travel use segment is expected to dominate the global diaper bag market during the forecast period due to the increasing number of travelling activities across the globe. According to the European Commission, Germany recorded the highest expenditure of US$ 89.19 billion on international travel in 2016, followed by the U.K. with US$ 72.24 billion and France with US$ 45.15 billion.
Various manufacturers and distributors are focusing on organic and inorganic growth strategies to expand their consumer base and market presence. For instance, in 2018, J.C. Penney Co. Inc. (JCP) opened stores that sell products related to infant care such as diaper bags in 500 departmental stores following the closure of its Babies R Us stores.
Some of the major players operating in the global diaper bags market include Carter’s, Inc., Sanrio Co., Ltd., Graco, J.J Cole Collections, SUNVENO, Trend Lab, LLC, OiOi, Arctic Zone & California Innovations Inc., Petunia Pickle Bottom, Storksak, Ju-Ju-Be, and Amy Michelle among others.
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