By Mike Murphy
The Magic Kingdom is getting a little more expensive to enter.
Walt Disney Co. /zigman2/quotes/203410047/composite DIS +0.55% on Sunday announced it was raising admission prices to its Disney World theme park in Orlando, Fla., and Disneyland in Anaheim, Calif.
A ticket for “value” days at Disney World will now cost $109 for adults and $103 for children, the Associated Press reported , up $2 each. Tickets for “regular” days will rise by $4, to $119 for adults and $113 for kids. “Peak” days will now cost $129 for adults, and $123 for kids, up $5.
At Disneyland, ”regular” day prices will rise $7, to $117, and “peak” tickets will jump $11, to $135. “Value” tickets will remain at $97.
Prices are also going up at Florida’s Epcot, Hollywood Studios and Animal Kingdom.
Disney, which had raised theme-park prices for the past several years, said the price hikes were aimed at preventing overcrowding on popular days.
“We will continue to evolve our pricing in a way that gives them a range of options to meet their budget and helps better spread attendance throughout the year so they can make the most of every visit,” Disney spokeswoman Kim Prunty said, according to Bloomberg News .
Disney said a new program with date-specific tickets, to further control attendance, will be unveiled later this year.
Last week, Disney beat quarterly profit expectations, and said its theme-park business generated $5.2 billion, up 13% in the quarter, with attendance up 6%. Disney shares are down 4.1% this year, and down 5.7% over the past year, compared to the S&P 500’s /zigman2/quotes/210599714/realtime SPX +0.60% 2% decrease in 2018 and 13% gain over the past year.