Walt Disney Co. and Lucasfilm have teamed up for “Mando Mondays, ” a weekly release of new product tied to the blockbuster Disney+ series “The Mandalorian.”
New products, games and more will be introduced each Monday starting on Oct. 26 until Dec. 21.
The second season of “The Mandalorian,” which stars the popular “baby Yoda” character, will begin airing on October 30 on Disney+.
“The Mandalorian” won seven Primetime Emmy Awards last week, including one for outstanding special visual effects.
Disney /zigman2/quotes/203410047/composite DIS +0.58% is kicking off the event on Monday with pre-orders for the Hasbro /zigman2/quotes/201249319/composite HAS +0.13% Black Series Credit Collection, Funko Inc.’s /zigman2/quotes/200276577/composite FNKO -0.65% new bobblehead dolls and a Lego construction set.
Disney stock has tumbled 12.6% for the year to date while the Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA +0.40% is down 4.8% for the period.