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Aug. 28, 2019, 10:58 a.m. EDT

Do CEOs really mean it when they say they’ll consider more than just profits?

If corporations are really going to start being good neighbors, CEOs will have to do more than sign a piece of paper

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By Joseph E. Stiglitz


Chip Somodevilla/Getty Images
CEOs of banks, including Jamie Dimon, crashed the economy in 2008, but now CEOs say they want to be good neighbors. Should we believe them?

NEW YORK ( Project Syndicate) — For four decades, the prevailing doctrine in the United States has been that corporations should maximize shareholder value — meaning profits and share prices — here and now, come what may, regardless of the consequences to workers, customers, suppliers, and communities.

So the statement endorsing stakeholder capitalism, signed earlier this month by virtually all the members of the Business Roundtable, has caused quite a stir. After all, these are the CEOs of America’s most powerful corporations, telling Americans and the world that business is about more than the bottom line. That is quite an about-face. Or is it?

We will have to wait and see whether the Business Roundtable’s recent statement renouncing corporate governance based on shareholder primacy is merely a publicity stunt. If America’s most powerful CEOs really mean what they say, they will support sweeping legislative reforms.

The free-market ideologue and Nobel laureate economist Milton Friedman was influential not only in spreading the doctrine of shareholder primacy, but also in getting it written into U.S. legislation. He went so far as to say , “there is one and only one social responsibility of business — to use its resources and engage in activities designed to increase its profits.”

The irony was that shortly after Friedman promulgated these ideas, and around the time they were popularized and then enshrined in corporate governance laws — as if they were based on sound economic theory — Sandy Grossman and I, in a series of papers in the late 1970s, showed that shareholder capitalism did not maximize societal welfare.

Counterpoint: Tim Mullaney says CEOs can’t fix the world and do their jobs at the same time

Externalities

This is obviously true when there are important externalities such as climate change, or when corporations poison the air we breathe or the water we drink. And it is obviously true when they push unhealthy products like sugary drinks that contribute to childhood obesity, or painkillers that unleash an opioid crisis, or when they exploit the unwary and vulnerable, like Trump University and so many other American for-profit higher education institutions.

And it is true when they profit by exercising market power, as many banks and technology companies do.

But it is even true more generally: the market can drive firms to be shortsighted and make insufficient investments in their workers and communities. So it is a relief that corporate leaders, who are supposed to have penetrating insight into the functioning of the economy, have finally seen the light and caught up with modern economics, even if it took them some 40 years to do so.

But do these corporate leaders really mean what they say, or is their statement just a rhetorical gesture in the face of a popular backlash against widespread misbehavior? There are reasons to believe that they are being more than a little disingenuous.

Tax avoidance

The first responsibility of corporations is to pay their taxes, yet among the signatories of the new corporate vision are the country’s leading tax avoiders, including Apple /zigman2/quotes/202934861/composite AAPL -0.64%  , which, according to all accounts, continues to use tax havens like Jersey.

Others supported President Donald Trump’s 2017 tax bill, which slashes taxes for corporations and billionaires, but, when fully implemented, will raise taxes on most middle-class households and lead to millions more losing their health insurance. (This in a country with the highest level of inequality, the worst health-care outcomes, and the lowest life expectancy among major developed economies.)

And while these business leaders championed the claim that the tax cuts would lead to more investment and higher wages, workers have received only a pittance. Most of the money has been used not for investment, but for share buybacks, which served merely to line the pockets of shareholders and the CEOs with stock-incentive schemes.

/zigman2/quotes/202934861/composite
US : U.S.: Nasdaq
$ 451.86
-2.93 -0.64%
Volume: 17.44M
Aug. 7, 2020 11:14a
P/E Ratio
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Dividend Yield
0.72%
Market Cap
$1948.02 billion
Rev. per Employee
$1.98M
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