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Feb. 5, 2020, 9:24 a.m. EST

DOJ has stepped up Google antitrust investigation with emphasis on ad server integration, Youtube policies: WSJ

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By Emily Bary

The Department of Justice has become more aggressive in its antitrust probe of Alphabet Inc.'s /zigman2/quotes/202490156/composite GOOGL -0.52% /zigman2/quotes/205453964/composite GOOG -0.47% Google, according to a Wednesday report from The Wall Street Journal. Investigators have "been posing increasingly detailed questions" to Google rivals and company executives, the story says, including on the topic of Google's third-party advertising business. Two focuses of the investigation are the company's integration of its ad server with its ad exchange and the company's policy that YouTube advertisers must use Google solutions to buy ads on the platform. The DOJ has contacted "more than a dozen companies" across different industries as it proceeds with its investigation, according to the report. A Google spokesperson referred MarketWatch to a company blog post from September in which a company vice president argued that the advertising industry is "famously crowded" and not lacking in competition. Alphabet's stock is up 0.8% in premarket trading Wednesday after falling 2.5% in Tuesday's session in the wake of its latest earnings report.

/zigman2/quotes/202490156/composite
US : U.S.: Nasdaq
$ 1,427.46
-7.41 -0.52%
Volume: 513,047
June 2, 2020 11:42a
P/E Ratio
28.80
Dividend Yield
N/A
Market Cap
$769.02 billion
Rev. per Employee
$1.39M
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/zigman2/quotes/205453964/composite
US : U.S.: Nasdaq
$ 1,425.10
-6.72 -0.47%
Volume: 490,378
June 2, 2020 11:43a
P/E Ratio
28.75
Dividend Yield
N/A
Market Cap
$769.02 billion
Rev. per Employee
$1.39M
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