Dragged down by declines for shares of Coca-Cola and United Technologies, the Dow Jones Industrial Average is declining Thursday morning. Shares of Coca-Cola /zigman2/quotes/209159848/composite KO -0.31% and United Technologies are contributing to the index's intraday decline, as the Dow /zigman2/quotes/210598065/realtime DJIA -0.04% was most recently trading 186 points (0.9%) lower. Coca-Cola's shares are off $2.69 (6.0%) while those of United Technologies have dropped $3.92 (5.0%), combining for a roughly 45-point drag on the Dow. Other components contributing significantly to the decline include Johnson & Johnson /zigman2/quotes/201724570/composite JNJ -0.91% , Procter & Gamble /zigman2/quotes/202894679/composite PG +0.88% , and Pfizer /zigman2/quotes/202877789/composite PFE +0.64% . A $1 move in any one of the 30 components of the benchmark equates to a 6.78-point swing.