Shares of Walt Disney and Coca-Cola are seeing declines Thursday afternoon, sending the Dow Jones Industrial Average into negative territory. Shares of Walt Disney /zigman2/quotes/203410047/composite DIS -0.33% and Coca-Cola /zigman2/quotes/209159848/composite KO -2.33% are contributing to the blue-chip gauge's intraday decline, as the Dow /zigman2/quotes/210598065/realtime DJIA -1.79% was most recently trading 142 points lower (-0.6%). Walt Disney's shares have dropped $3.19 (2.7%) while those of Coca-Cola are down $0.85 (1.9%), combining for a roughly 28-point drag on the Dow. Also contributing significantly to the decline are Intel /zigman2/quotes/203649727/composite INTC -1.09% , JPMorgan Chase /zigman2/quotes/205971034/composite JPM -2.40% , and Exxon Mobil /zigman2/quotes/204455864/composite XOM -3.55% . A $1 move in any one of the 30 components of the index results in a 6.86-point swing.