By MarketWatch Automation
Powered by positive gains for shares of Walt Disney and Salesforce.com Inc., the Dow Jones Industrial Average is trading up Friday morning. The Dow /zigman2/quotes/210598065/realtime DJIA +0.13% was most recently trading 108 points, or 0.4%, higher, as shares of Walt Disney /zigman2/quotes/203410047/composite DIS -1.31% and Salesforce.com Inc. /zigman2/quotes/200515854/composite CRM +0.33% are contributing to the index's intraday rally. Walt Disney's shares are up $1.93, or 1.6%, while those of Salesforce.com Inc. have risen $4.04, or 1.6%, combining for a roughly 39-point boost for the Dow. Also contributing significantly to the gain are Caterpillar /zigman2/quotes/203434128/composite CAT +0.26% , Microsoft /zigman2/quotes/207732364/composite MSFT +0.64% , and Cisco /zigman2/quotes/209509471/composite CSCO +0.47% . A $1 move in any of the Dow's 30 components equates to a 6.58-point swing.