Manufacturers are smart adopting strategies such as mergers and acquisitions in order to increase their share in the global e-cigarettes market. For instance, Philip Morris International (PMI) merged with Altria in 2013 in order to market e-cigarettes. This resulted in PMI gaining the right to sell Altria’s e-cigarettes outside the U.S.
Key players in the Global E-cigarettes market –
Some of the key players operating in the global e-cigarette market include Japan Tobacco Inc., Reynolds American, Philip Morris International, Altria Group Inc. VMR Products, and British American Tobacco.
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