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Feb. 4, 2020, 8:05 a.m. EST

E.L.F. Beauty shares soar after upgrade based on market share gains from TikTok campaign

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By Tonya Garcia

E.L.F. Beauty Inc. /zigman2/quotes/202760864/composite ELF -6.15% stock soared 5.2% in Tuesday premarket trading after the cosmetics company was upgraded to overweight from neutral at Piper Sandler based on share gains, particularly among Gen Z, driven by a recent social media campaign. E.L.F. launched a TikTok campaign, #elfingamazing, in October, and the company has gotten more than 4 billion views since. At a recent beauty industry event that analysts attended, E.L.F. was a standout for its use of the TikTok platform. The company has also launched new products, one an extension of the popular Poreless Putty merchandise. "Too, we are encouraged by E.L.F.'s segmentation, with differing exclusives at top accounts (Walmart Inc. /zigman2/quotes/207374728/composite WMT +0.70% , Ulta Beauty Inc. /zigman2/quotes/210513442/composite ULTA -2.86% and Target Corp. /zigman2/quotes/207799045/composite TGT -1.90% ," Piper Sandler said. E.L.F. stock has skyrocketed more than 93% over the past year while the S&P 500 index /zigman2/quotes/210599714/realtime SPX -1.51% is up 19.2% for the period.

/zigman2/quotes/202760864/composite
US : U.S.: NYSE
$ 8.40
-0.55 -6.15%
Volume: 1.28M
April 3, 2020 6:30p
P/E Ratio
15.13
Dividend Yield
N/A
Market Cap
$419.65 million
Rev. per Employee
$645,978
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/zigman2/quotes/207374728/composite
US : U.S.: NYSE
$ 119.48
+0.83 +0.70%
Volume: 9.54M
April 3, 2020 6:30p
P/E Ratio
23.03
Dividend Yield
1.81%
Market Cap
$338.40 billion
Rev. per Employee
$223,654
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/zigman2/quotes/210513442/composite
US : U.S.: Nasdaq
$ 156.74
-4.61 -2.86%
Volume: 1.27M
April 3, 2020 4:00p
P/E Ratio
12.89
Dividend Yield
N/A
Market Cap
$8.83 billion
Rev. per Employee
$193,562
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/zigman2/quotes/207799045/composite
US : U.S.: NYSE
$ 92.57
-1.79 -1.90%
Volume: 6.82M
April 3, 2020 6:30p
P/E Ratio
14.55
Dividend Yield
2.85%
Market Cap
$46.37 billion
Rev. per Employee
$209,322
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/zigman2/quotes/210599714/realtime
US : S&P US
2,488.65
-38.25 -1.51%
Volume: 3.59B
April 3, 2020 5:10p
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