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Aug. 10, 2022, 10:26 p.m. EDT

FTC set to launch effort to expand online privacy protection rules

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John D. McKinnon

WASHINGTON — The Federal Trade Commission is expected to begin writing federal rules to expand online privacy protections as soon as Thursday, according to people familiar with the matter.

If adopted, the rules could impose significant new responsibilities on businesses that handle consumer data, including potentially barring certain kinds of data collection practices, the people said.

The move is the latest indication of the five-member commission’s more aggressive posture under its chairwoman, Lina Khan, a Democrat who has been a vocal critic of big business,  particularly large technology companies .

The FTC declined to comment.

The new FTC rules could take years to enact, and the commission could follow several different paths, the people said. One option would be to declare certain data collection practices unfair or deceptive, using its authority to police such conduct.

An expanded version of this report appears on WSJ.com.

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