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Oct. 16, 2019, 10:36 a.m. EDT

Gap Inc.'s Hill City brand opens year-long pop-up store

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By Tonya Garcia

Gap Inc. /zigman2/quotes/206554267/composite GPS -3.09% has announced the first brick-and-mortar location for its year-old men's athleisure line Hill City. The 12-month pop-up store, located in San Francisco, is the first of many efforts to move the brand from e-commerce into the real world, with a Hill City Truck heading to the streets of San Francisco, wholesale partnerships that will put Hill City product in stores like Neighborhood Goods and Ships in Tokyo, and local events. Gap is taking steps to spin off its Old Navy brand, and raise awareness of brands like Athleta and children's label Jack & Janie, which the company will franchise. Gap stock is down more than 35% over the past year while the S&P 500 index /zigman2/quotes/210599714/realtime SPX +0.14% is up 6.5% for the period.

/zigman2/quotes/206554267/composite
US : U.S.: NYSE
$ 16.63
-0.53 -3.09%
Volume: 2.95M
Nov. 13, 2019 1:16p
P/E Ratio
6.79
Dividend Yield
5.84%
Market Cap
$6.42 billion
Rev. per Employee
$122,815
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/zigman2/quotes/210599714/realtime
US : S&P US
3,096.17
+4.33 +0.14%
Volume: 767.54M
Nov. 13, 2019 1:17p
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