Gap Inc. said Thursday that it will hire 10,000 seasonal employees for the 2020 holiday shopping season, with workers brought on board to handle the surge in coronavirus-related digital sales.
Gap’s portfolio includes the namesake brand, Banana Republic, Old Navy and Athleta.
Gap /zigman2/quotes/206554267/composite GPS +1.28% added 50,000 workers during the first half of the year, the company said. New seasonal workers will be hired virtually, with applicants submitting information quickly online. Seasonal associates will help the Customer Experience Centers, which handle fulfillment and customer contact.
Gap is also looking for workers to help with buy-online-pickup-in-store orders and curbside pickup.
Staff that can work remotely will be given the option and tools to do so. Fulfillment center employees will be able to choose the time of day they’d like to work, and have the option to work more hours.
Gap says it has acquired 3.5 million new customers through online channels in the second quarter.
Seasonal workers will also be eligible for store discounts and up to three hours of paid time to vote in the 2020 election.
Gap stock has slipped 0.7% for the year to date while the S&P 500 index /zigman2/quotes/210599714/realtime SPX +0.34% has gained 4.7% for the period.