Sep 17, 2019 (AmericaNewsHour) -- Global Augmented Reality in Retail Industry was valued at USD 0.90 Billion in the year 2017. Global Augmented Reality in Retail Industry is further estimated to grow at a CAGR of 45.7% from 2019 to reach USD 17.42 Billion by the year 2025. North America region holds the highest Industry share in 2017 and Asia-Pacific Industry is considered as the fastest growing Industry in the forecasted period. At country level, developed industries like the U.S holds the notable Industry share in 2017 and it is projected to grow at a gradual rate in the coming years.
Major market players in Augmented Reality in Retail Industry are Alphabet Inc., Apple Inc., PTC Inc., Microsoft Corp., Blippar, Augment, Wikitude GmbH, ViewAR – Augmented Reality, Marxent-Patents Pending, Zugara Inc., and brief overview of 9 companies is also provided in the report.
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SWOT analysis of Augmented Reality in Retail Industry:
Rising smartphone penetration tends to growth of AR Apps
Security and privacy concerns
Increasing investment in retail sector
Lack of expertise
The global Augmented Reality in Retail Industry has been segmented into Offering, Technology, Device Type, Retail Type and region. Based on Retail Type, the Furniture and Lighting segment is projected to lead the Industry from 2019 to 2025.
Augmented Reality in Retail Industry Segmentation:
? Marker-less Augmented Reality
Image Processing Based
By Retail Type
? Apparel Fitting
? Furniture and Lighting
? Grocery Shopping Jewelry
? Beauty and Cosmetics
? Software and Services
Software Development Kits