Factors such as the infant population, urbanization, increase in female consumers’ disposable income, and increased hygiene awareness among consumers have a positive effect on the personal care wipes industry. However, the rising cost of personal care wipes, as well as skin problems caused by chemical content in wipes, are expected to limit the market’s growth. However, since the use of intimate wipes to prevent genital skin diseases is on the rise among consumers, the intimate wipes segment is poised for significant growth. The attractive packaging of personal care items, as well as product content and fragrance innovation, are influencing the global sales of personal care wipes. The market is being driven by the growing use of personal care wipes for hygiene maintenance, especially when access to water is limited. Furthermore, because of their disposable nature, the advantages of personal care wipes for infection prevention are enticing customers to purchase more personal care wipes. Furthermore, the major players are focusing their efforts on developing advanced and creative personal care wipes that are ideal for a variety of skin types. Consumer awareness of the importance of using personal care products, especially to avoid skin problems and infectious diseases, is driving market growth in the Asia-Pacific region. Sales of baby personal care wipes in the area are being influenced by rising spending on baby care products. The demand in the area is expected to be driven by the large increase in the number of potential buyers in developing economies such as China and India.
Key Market Players
The major players in the market are Edana, Diamond Wipes International Inc, Medline Industries, Inc., The Honest Company, Procter and Gamble Co., Edgewell Personal Care Co., /zigman2/quotes/206004250/composite EPC +0.16% , among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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