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Good Company: Is Room & Board’s ‘Urban Wood Project’ the Future of Furniture?

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While furniture availability was far from most people’s minds as the pandemic began, a shortage of finished pieces and the raw materials to produce them has become a significant issue. 

Families who previously conducted most daily activities outside the house are now rushing to create suitable spaces for them and their children (searches for “desk” on Amazon alone rose 600% between July 11 and Aug. 15).

The “ Urban Wood Project” partnership between Minneapolis-based furniture brand Room & Board and the United States Forest Service (USFS) could offer the framework for a longer-term solution: Repurpose old wood at scale and turn it into quality home furnishings.

In 2015, the USFS was refining a model describing the components of a successful “urban wood economy,” noting existing tree canopies in cities and the economic opportunities around recycling old wood. They were missing a mid-level manufacturing partner as one link that could bring reclaimed wood to market, so their team began outreach and created a relationship with Room & Board. 

USFS Urban & Community Forestry National Program Manager Lauren Marshall says that in the year 2002, 17% of municipal landfill waste was urban wood and major opportunities were being missed to strengthen forests and neighborhoods through a reclamation program. (What’s more, a 2019 study estimated that urban tree biomass loss equated to 7.2 billion board feet of lumber annually valued between $89 million and $786 million depending on what products were produced from the wood.)

“It provides so much benefit to communities,” she says. “It helps build new parks and [drives] reinvestment into urban canopies.”

The partnership with Room & Board, which now spans four cities across the U.S., has elevated the credibility and significance of the program, adding a mainstream consumer sales link.

“Our goal is to create volume using the material to have a positive impact on the environment and to aid in the creation of jobs and professional development opportunities,” says Gene Wilson , 52, Room & Board’s director of product and  design.

THE ITEMS 

Although big-ticket furnishings are the focus, Room & Board has created small “Urban Wood” utensils, hooks, and game boards. Larger items include live edge coffee tables, media cabinets and bookcases of varying sizes. 

PRICE

The smaller items begin at $20. Bookcases range from $599-$1,100, and larger media and storage cabinets sell for $2,099-$2,699. 

DESCRIPTION

The Urban Wood Project got its start in 2017 in Baltimore through a multi-tiered partnership as the USFS introduced Room & Board to economic pathway non-profit Humanim . At the time, the organization was providing employment opportunities to disadvantaged adults and ex-criminals looking for a path back into working society. 

Many of these jobs revolved around harvesting wood from old row houses in the city and preparing them to be sold to an affiliated wood seller that would further prepare the salvaged wood to be sold to builders, developers, and the like. The first furnishings were released in January 2018. 

“The stuff we’re salvaging was initially harvested in the 19th century, made of trees that don’t exist anymore and with a density and color you don’t find in new wood,” says Max Pollock , founder and owner of wood shop Brick & Board . The salvage operation was initially a part of Humanim and Pollock took ownership of the business as a standalone entity last June. 

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