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June 25, 2020, 3:08 p.m. EDT

Good Company: Men’s Activewear Label Ten Thousand Gives Back to Local Gyms During Covid-19

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WHAT’S THE GOOD?

As soon as news of the coronavirus pandemic hit, Nowak says it was important that Ten Thousand responded to ways to help its greater community. He says closing gyms forced coaches and trainers to wonder what the next couple of months would look like and if they would even “be able to survive the end of this.”

“For many of us, myself included, these are our sanctuaries and communities, the places we go to relieve tension, spend time with friends, and find purpose. Those hours at the gym represent some of the most valuable moments of our lives,” he adds. “We need these gyms to still be around on the other side of this, so we wanted to do something to support those who have supported us along the way.”

To find gyms to support, Ten Thousand reached out to its wide network of customers. Nowak says that when the company sent out its first email seeking suggestions, he was shocked by the number of replies, texts, and even LinkedIn messages that came flooding in.

Beyond the initial program, he thought it would be important to dedicate the Support Your Local Gym collection to the cause. The foundation shorts and interval shorts being sold through this initiative will be available while supplies last, all proceeds supporting the gyms.

While your local gym might still be closed, Ten Thousand has also posted ADAPT/OVERCOME , a series of free online workouts to help you keep in shape while staying inside.

“During a time like this, it’s more important than ever to keep up with training to relieve stress and stay healthy. Since we couldn’t go to the gym anymore, we needed to get in our training at home, but it’s not easy to program a challenging workout on your own and keep it interesting day after day,” Nowak says. “So, we thought our team of athletes could help our customers by programming short, hard, and fun workouts every day to keep them moving and to set a foundation for this new way of working out.”

WHAT’S NEXT

Ten Thousand’s goal is to “become the hub for men’s training,” Nowak says. The brand hopes to include more core training essentials and ideally expand into physical retail spaces once the world opens up again.

He adds that they hope to focus on other charitable initiatives and continue to develop One In/One Out , a way to recycle old gear no longer in use to receive 10% off a new purchase.

“Being part of a community means doing everything we can to support and help out, so we will always be looking for more ways to give back,” he says. 

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