By Jacob Passy
Google /zigman2/quotes/202490156/composite GOOGL -0.16% is giving Chinese smartphone maker Huawei the cold shoulder.
But will consumers be left in a bind?
Alphabet’s search engine giant confirmed Sunday that it had revoked Huawei’s Android license, Reuters reported . Huawei devices /zigman2/quotes/208254801/delayed CN:002502 +0.34% will only be able to use an open-source version of the Android platform, restricting access to Google services such as Gmail and YouTube as well as the Google Play app store for third-party applications.
A new Trump administration policy requires federal-government approval for all purchases made by Huawei.
Google took action to comply with a Trump administration policy issued last week that requires federal government approval for all purchases made by Huawei and affiliated businesses of U.S.-made microchips, software and other components.
Government officials have grown suspicious of Huawei amid concerns that the Chinese government could use the devices to spy on Americans.
This also isn’t the first time that the U.S. has targeted a Chinese smartphone maker. “ZTE actually had similar restrictions imposed last year, before coming to a set of agreements and payments to the U.S. government which started to ease its trade restrictions,” said Ben Stanton, an analyst with research firm Canalys.
“So if anything, ZTE was a forewarning for Huawei,” he said.
Here’s what it means for consumers:
U.S. consumers could be left with fewer smartphone choices
Apple and Samsung dominate the smartphone market in the U.S. Together, the two companies control nearly 80% of the mobile vendor market in America, according to data from GlobalStats .
Huawei, meanwhile, has struggled to crack the U.S. market — per GlobalStats, the company’s market share in the States is less than 1%. In recent years, the company had already retreated from the U.S. market in anticipation of a showdown with the federal government.
Huawei surpassed Apple last year to become the second largest smartphone maker in terms of market share.
Last year, AT&T /zigman2/quotes/203165245/composite T +0.66% and Verizon /zigman2/quotes/204980236/composite VZ +1.10% backed away from selling Huawei phones after facing government pressure. As a result, Huawei chose not to sell its flagship Mate 20 mobile phone models directly in the U.S., though the phones are still available from third-party retailers.
Globally, however, the company is a behemoth. Huawei surpassed Apple last year to become the second largest smartphone maker in terms of market share, according to data from Counterpoint Research . And while Samsung /zigman2/quotes/202367843/delayed SSNLF +30.66% and Apple /zigman2/quotes/202934861/composite AAPL +0.11% had seen year-over-year declines in their number of smartphone shipments, Huawei delivered 50% more devices.
“Apple and Samsung will be thrilled at this news,” Stanton said. “It has the potential to cripple their primary threat.”
Google’s actions will likely dissuade many consumers from purchasing Huawei’s devices, thwarting the smartphone maker’s U.S. ambitions. “It is very difficult to get Huawei devices in the US anyway, but consumers will probably not enjoy the devices without the apps they are used to,” said Roger Entner, founder of research firm Recon Analytics.
Google’s actions will dissuade many consumers from purchasing Huawei’s devices, thwarting its U.S. ambitions.
This could be a boon to smaller device makers such as LG /zigman2/quotes/209966407/delayed KR:066570 +1.46% and HTC, which have struggled to compete with Chinese firms in recent years, Entner said.
But while the Google news benefits various smartphone makers, it could hurt consumers. Chinese smartphones have grown so popular because they have sleek designs and strong functionality at a comparatively low price point.
Americans should avoid buying Chinese smartphones
The U.S. government’s concerns with Chinese smartphone makers don’t stop with Huawei. Americans lawmakers have expressed broader concerns about China’s role in the development of 5G technology.
As a result, Americans consumers may want to wary about purchasing any devices from other Chinese firms, such as Xiaomi /zigman2/quotes/208140246/delayed HK:1810 +1.78% or Oppo.
“If the threats are as described and as much of a clear and present danger, the U.S. government would have to treat them all exactly the same way as they treat Huawei,” Entner said.
Existing Huawei customers may want to switch devices
Google’s actions will likely dissuade many consumers from purchasing Huawei’s devices, thwarting the smartphone maker’s ambitions, Entner said.
While individual app and security updates will continue, existing devices won’t receive updates to the Android operating system. That’s a big deal, considering that Google just lifted the curtain on the newest version of the operating system called Android Q. The OS is still in beta testing, but Google expects a final release later this year.
Moreover, existing Huawei customers may want to be proactive in switching to prevent a scenario in which their device is lost, stolen or broken.
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