The Green Organic Dutchman Holdings Ltd. /zigman2/quotes/204266798/composite TGODF -3.07% /zigman2/quotes/206870535/delayed CA:TGOD -4.49% said Friday it is planning to reduce its financing needs while maintaining a path to profitability, as it struggles with a slower legal market conversion than originally expected. The Toronto-based cannabis company said earlier in October that it was reviewing financing options for the funds needed to complete construction of faciities in Ancaster, Ontario and Valleyfield, Quebec, after the financing on offer was prohibitively expensive. The company has now hired an adviser and plans to scale back its selling, general and administrative expenses and adopt a new construction and operating plan. The Ancaster plant is now complete and the the Quebec facility will be built in smaller phases. The company estimates that it needs C$70 million ($53 million) to C$80 million between now and the end of the second quarter of 2020 to carry out the plan. "With the current Canadian legal market being smaller than initially anticipated, mainly due to a slow rollout of retail locations in key provinces, we believe that our revised plan will allow TGOD to right size its production to capture the organic segment, while maintaining optionality to quickly accelerate and expand as more retail locations begin to open," Chief Executive Brian Athaide said in a statement. U.S.-listed shares fell 4.7% on the news and are down 44% in 2019. The ETFMG Alternative Harvest ETF /zigman2/quotes/204332491/composite MJ +0.70% has fallen 19% in 2019, while the S&P 500 /zigman2/quotes/210599714/realtime SPX -0.20% has gained 19%.