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Aug. 5, 2019, 12:21 p.m. EDT

Gun stocks surge after President Trump tweets about tightening regulations

Stock rallies buck the selloff in the broader stock market, as fears of stronger background checks overshadow trade-war concerns

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By Tomi Kilgore, MarketWatch


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Shares of shooting sports companies surged Monday, bucking the selloff in the broader stock market, after President Trump tweeted about pushing for stronger background checks for gun buyers in the wake of the tragic events over the weekend.

Shares of Smith & Wesson parent American Outdoor Brands Corp. /zigman2/quotes/202273249/composite AOBC -2.11%  hiked up 2.4% in morning trading, while AR-556 autoloading modern sporting rifle maker Sturm Ruger & Co. /zigman2/quotes/200036418/composite RGR -0.97%  climbed 1.3%.

Meanwhile, ammunition maker Vista Outdoor Inc.’s stock /zigman2/quotes/205852373/composite VSTO -1.52%  gained 0.1%, to pare earlier gains of as much as 2.0%.

The gains come while the Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA -0.19%  sank 550 points, or 2.1%, and the S&P 500 index /zigman2/quotes/210599714/realtime SPX +0.0020%  shed 2.1% as trade tensions intensified. See Market Snapshot.

Industry analysts have said that the regulatory environment is among the biggest drivers of the firearms market, as concerns over tighter regulations had boosted gun sales and shooting sports company stocks in the past.

Since peaking in early-to-mid-2016, the industry has struggled and share prices have fallen after the presidential election, as fears of regulatory tightening faded despite multiple mass shootings and some restrictive actions taken by gun retailers. Read more about the tragic events over the weekend.

Also read : Opinion: Gun industry’s woes are accelerating on Trump’s watch.

/zigman2/quotes/202273249/composite AOBC 6.03, -0.13, -2.11%

Meanwhile, shares of retailers that sell firearms fell, with Dick’s Sporting Goods Inc. /zigman2/quotes/200566298/composite DKS -0.03%  down 3.4% and Walmart Inc. /zigman2/quotes/207374728/composite WMT -0.04%  giving up 2.4%. Both companies said last year, in the aftermath of a mass shooting at a Florida high school, that they stop selling guns to people younger than 21. Dick’s also said it would no longer sell assault-style rifles and high-capacity magazines and Walmart had decided in 2015 to stop selling modern sporting rifles.

On Monday, President Trump suggested combining gun and immigration reform, and called for legislation on strong background checks.

With Monday’s rally, American Outdoor’s stock has now gained 8.8% since closing at a 6 1/2-year low on June 26, which was about a week after the company reported better-than-expected fiscal fourth-quarter earnings.

In a post-earnings conference call with analysts in June, American Outdoor Brands Chief Executive James Debney said that at the time, there was no sign of “fear-based” buying just on fear of regulation. “So, nothing yet, but who knows?” Debney said, according to a transcript provided by FactSet.

The company did not immediately respond to a request for comment.

/zigman2/quotes/200036418/composite RGR 42.66, -0.42, -0.97%

Last week, Sturm Ruger reported second-quarter net income of $6.2 million, or 35 cents a share, less than half its profit of $15.2 million, or 86 cents a share, it had a year ago. Total sales fell 25% to $96.3 million, as firearms sales declined 25% to $95.0 million.

On the post-earnings conference call with analysts, Chief Executive John Killoy said “concealed carry” remains a very strong segment of the market, while the MSR [modern sporting rifle] market “has a good opportunity.”

Vista Outdoor said Friday it will host a gathering for institutional investors and Wall Street analysts in New York City on Sept. 10.

/zigman2/quotes/205852373/composite VSTO 6.47, -0.10, -1.52%

In May, Chief Executive Christopher Metz had said on a conference call with analysts that he was “finally seeing signs of stabilization” in the ammunition market, which suggests the shooting sports segment was “getting close to the bottom of the demand trough.”

See related : Ammo seller Vista Outdoors’ stock plunges to record low; CEO doesn’t know when sales will bottom.

Vista did not immediately respond to a request for comment.

/zigman2/quotes/202273249/composite
US : U.S.: Nasdaq
$ 6.03
-0.13 -2.11%
Volume: 1.09M
Sept. 19, 2019 4:00p
P/E Ratio
38.85
Dividend Yield
N/A
Market Cap
$337.70 million
Rev. per Employee
$316,336
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/zigman2/quotes/200036418/composite
US : U.S.: NYSE
$ 42.66
-0.42 -0.97%
Volume: 114,707
Sept. 19, 2019 6:30p
P/E Ratio
18.46
Dividend Yield
2.16%
Market Cap
$753.25 million
Rev. per Employee
$270,839
loading...
/zigman2/quotes/205852373/composite
US : U.S.: NYSE
$ 6.47
-0.10 -1.52%
Volume: 748,859
Sept. 19, 2019 6:30p
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
$379.44 million
Rev. per Employee
$370,951
loading...
/zigman2/quotes/210598065/realtime
US : Dow Jones Global
27,094.79
-52.29 -0.19%
Volume: 216.44M
Sept. 19, 2019 5:17p
loading...
/zigman2/quotes/210599714/realtime
US : S&P US
3,006.79
+0.06 +0.0020%
Volume: 1.55B
Sept. 19, 2019 5:17p
loading...
/zigman2/quotes/200566298/composite
US : U.S.: NYSE
$ 37.54
-0.01 -0.03%
Volume: 1.63M
Sept. 19, 2019 6:30p
P/E Ratio
11.28
Dividend Yield
2.93%
Market Cap
$3.39 billion
Rev. per Employee
$186,650
loading...
/zigman2/quotes/207374728/composite
US : U.S.: NYSE
$ 117.11
-0.05 -0.04%
Volume: 3.40M
Sept. 19, 2019 6:30p
P/E Ratio
26.39
Dividend Yield
1.81%
Market Cap
$333.24 billion
Rev. per Employee
$223,654
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Tomi Kilgore is MarketWatch's deputy investing and corporate news editor and is based in New York. You can follow him on Twitter @TomiKilgore.

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