Shares of Hall of Fame Resort & Entertainment Co. /zigman2/quotes/219339628/composite HOFV -12.31% shot up 7.1% in premarket trading Friday, after the owner of the Pro Football Hall of Fame announced a partnership with esports and online gambling company Esports Entertainment Group Inc. /zigman2/quotes/208107430/composite GMBL -9.22% . Esports shares slipped 1.2% ahead of the open. As part of the partnership, Esports will become the official esports provider at the Hall of Fame Village, and will operate a Helix eSports entertainment center that is slated to open in mid-2022. "Having an EEG-powered esports complex as part of our development on campus adds another compelling opportunity for gaming enthusiasts and guests to engage in virtual environments as well as offering us the ability to draw in fans from all over the world - both in person and virtually - providing us with strategic growth opportunities within our company's gaming vertical," said Hall of Fame Resort Chief Executive Michael Crawford. Hall of Fame Resort's stock has rocketed 176.4% year to date through Thursday, while Esports shares have rallied 63.9% and the S&P 500 /zigman2/quotes/210599714/realtime SPX -1.89% has gained 15.0%.