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Feb. 2, 2021, 7:24 a.m. EST

Harley-Davidson five-year business strategy includes electric motorcycles and a pre-owned program

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By Tonya Garcia

In addition to its fourth-quarter results, Harley-Davidson Inc. /zigman2/quotes/207565294/composite HOG -0.15% announced a five-year business strategy early Tuesday that aims for mid-single digit revenue growth in the motorcycle segment and low double-digit earnings per share growth by 2025. The strategy, called The Hardwire, includes a new pre-owned motorcycle program; investment in the parts, accessories, riding gear and financial services segments of the business; and a new division focused exclusively on electric motorcycles. Harley-Davidson is also developing an environmental plan that will put them on the path towards a net zero impact. And an equity grant will be offered to 4,500 employees, including factory workers. Harley-Davidson has approved a dividend of 15 cents per share for the first quarter of 2021, payable on March 19, 2021 to shareholders of record as of March 2, 2021. Harley-Davidson shares fell 2.9% in Tuesday premarket trading, but has gained 20.2% over the past year. The S&P 500 index /zigman2/quotes/210599714/realtime SPX +0.36% is up 17% for the last 12 months.

/zigman2/quotes/207565294/composite
US : U.S.: NYSE
$ 40.38
-0.06 -0.15%
Volume: 2.18M
April 16, 2021 4:00p
P/E Ratio
11,537
Dividend Yield
1.49%
Market Cap
$6.20 billion
Rev. per Employee
$881,386
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/zigman2/quotes/210599714/realtime
US : S&P US
4,185.47
+15.05 +0.36%
Volume: 2.21B
April 16, 2021 5:15p
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