Sep 11, 2020 (IAM Newswire via COMTEX) -- Although Tesla /zigman2/quotes/203558040/composite TSLA -0.08% is the first brand you think of when it comes to EVs, there are many players out there determined to revolutionize the field. The real EV game will start with electric trucks as a series of debuts are expected within the next 24 months. Besides Lordstown Motors Corp., Rivian, Neuron EV, Atlis Motor Vehicles, Bolliger Motors, there is also Hercules Electric Vehicles. Its Alpha truck promises to be the hero of electric trucks.
When Hercules was founded in December 2018, James Breyer's goal was to deliver fun electric vehicles to this pioneering market. Since Ford's /zigman2/quotes/208911460/composite F -1.59% Research Lab, vehicle electrification and lifestyle vehicle programs defined his professional journey. James also led the development of General Motors' /zigman2/quotes/205226835/composite GM -2.74% Volt powertrain. He combined his forces in advanced engineering and commercialization of new technologies with co-founders Julie Tolley and Greg Weber. Julie's extensive background truly defines the "hero" part of Hercules as her focus is on shaping the corporate strategy. The technological part is covered by Greg Weber with tremendous engineering and deep technical leadership experience gained from a lifelong career at Fiat Chrysler Automobiles /zigman2/quotes/204248628/composite FCAU +0.61% . Greg's expertise also contains the electric dimension as he was the director of developments in EV battery systems at LG Chem. He also delivered active suspension systems with Tenneco /zigman2/quotes/205743446/composite TEN -0.87% before this hero was born. With his 22 patents, Hercules already has a great start but this portfolio is bound to increase significantly with time.
The main attribute of EVs is the battery, of course. Hercules has already secured an agreement for a revolutionary technology that will be introduced to its product line by 2025. By being more energy dense, it is up to three times more effective than existing batteries. This attribute will be reflected in lower weight and cost. The impact of this achievement is enormous considering the hefty-price tag of batteries is one of the main barriers to a wider EV adoption.
Now, here is the real treat. The company took the personalized wardrobe concept and adjusted to it vehicles. To truly provide a unique customer experience, Hercules will have 25 Experience centers, with experienced stylists to advise its buyers.
Besides these centers across the US, customers will also be able to conduct their purchase digitally so the company is also poised to benefit from online retail. But, these centers will truly enable the company to deliver tailored vehicles based on the customer's preferences, taste and lifestyle.
The first vehicle will have its debut in mid-2022. The company's founders believe that all the talking should be left to the achieved results so Google /zigman2/quotes/205453964/composite GOOG -3.08% won't tell you much about this company. Like a true hero, this company is set to make a difference and not deceive by appearances. EV fans are eagerly waiting to see the end product of one-and-a-half year of hard work that combines performance expertise, advanced technology and a personalized value-adding customer experience.
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