By Jon Swartz
Since an advertising boycott of Facebook Inc. was organized in mid-June, a veritable Who’s Who of major brands have either added their names to the #StopHateForProfit campaign or otherwise pulled their ads.
Facebook makes almost all of its revenue via advertising. Still, analysts are expecting the company to take a less-than-5% revenue hit due the boycott. The social-media giant has more than 8 million paying advertisers, Rohit Kulkarni, executive director at MKM Partners, noted this week in a note to clients.
Civil rights groups have called on large advertisers to pause their Facebook advertising for the month of July, to protest what they say is the company’s inability to properly rein in racist and violent content and misinformation.
Facebook shares /zigman2/quotes/205064656/composite FB +1.91% are down 2.4% over the past month, but are up nearly 11% year to date, compared to the S&P 500’s /zigman2/quotes/210599714/realtime SPX +0.65% 4% decline this year.
Of the more than 1,000 companies worldwide that have joined the ad boycott, some of the most prominent include:
Adidas AG /zigman2/quotes/206082742/delayed ADDDF -2.96% *
Bayer AG HU:BAYER -3.93%
Ben & Jerry’s Homemade Holdings Inc.
Beam Suntory Inc.
Blue Bottle Coffee Inc.
Blue Shield of California
Clorox* /zigman2/quotes/206443229/composite CLX +1.21%
Coca-Cola Co. /zigman2/quotes/209159848/composite KO +0.73%
Denny’s Corp. /zigman2/quotes/206956394/composite DENN +0.06%
Diageo plc /zigman2/quotes/207763609/delayed DGEAF +1.20%
Eddie Bauer LLC