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Here are the major brands that have pulled ads from Facebook

From Adidas to Verizon, more big names are joining ad boycott

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By Jon Swartz


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Since an advertising boycott of Facebook Inc. was organized in mid-June, a veritable Who’s Who of major brands have either added their names to the #StopHateForProfit campaign or otherwise pulled their ads.

Facebook makes almost all of its revenue via advertising. Still, analysts are expecting the company to take a less-than-5% revenue hit due the boycott. The social-media giant has more than 8 million paying advertisers, Rohit Kulkarni, executive director at MKM Partners, noted this week in a note to clients.

Civil rights groups have called on large advertisers to pause their Facebook advertising for the month of July, to protest what they say is the company’s inability to properly rein in racist and violent content and misinformation.

Facebook shares /zigman2/quotes/205064656/composite FB +1.91%   are down 2.4% over the past month, but are up nearly 11% year to date, compared to the S&P 500’s /zigman2/quotes/210599714/realtime SPX +0.65%   4% decline this year.

Of the more than 1,000 companies worldwide that have joined the ad boycott, some of the most prominent include:

Adidas AG /zigman2/quotes/206082742/delayed ADDDF -2.96%  *

Arc’teryx

Bayer AG HU:BAYER -3.93%  

Ben & Jerry’s Homemade Holdings Inc.

Beam Suntory Inc.

Birchbox

Blue Bottle Coffee Inc.

Blue Shield of California

Chobani

Clorox* /zigman2/quotes/206443229/composite CLX +1.21%  

Coca-Cola Co. /zigman2/quotes/209159848/composite KO +0.73%  

Dashlane

Denny’s Corp. /zigman2/quotes/206956394/composite DENN +0.06%  

Diageo plc /zigman2/quotes/207763609/delayed DGEAF +1.20%   

Eddie Bauer LLC

/zigman2/quotes/205064656/composite
US : U.S.: Nasdaq
$ 338.63
+6.34 +1.91%
Volume: 10.31M
June 22, 2021 3:15p
P/E Ratio
28.89
Dividend Yield
N/A
Market Cap
$942.20 billion
Rev. per Employee
$1.47M
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/zigman2/quotes/210599714/realtime
US : S&P US
4,252.07
+27.28 +0.65%
Volume: 1.16B
June 22, 2021 3:15p
loading...
/zigman2/quotes/206082742/delayed
US : U.S.: OTC
$ 345.98
-10.57 -2.96%
Volume: 116.00
June 22, 2021 2:28p
P/E Ratio
57.93
Dividend Yield
N/A
Market Cap
$67.31 billion
Rev. per Employee
$363,196
loading...
HU : Hungary: Budapest
Ft 18,290.00
-748.00 -3.93%
Volume: 14.00
June 21, 2021 12:00a
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
Ft18140.29 billion
Rev. per Employee
Ft146.02M
loading...
/zigman2/quotes/206443229/composite
US : U.S.: NYSE
$ 175.02
+2.10 +1.21%
Volume: 602,177
June 22, 2021 3:15p
P/E Ratio
24.32
Dividend Yield
2.65%
Market Cap
$21.51 billion
Rev. per Employee
$763,750
loading...
/zigman2/quotes/209159848/composite
US : U.S.: NYSE
$ 54.76
+0.40 +0.73%
Volume: 7.43M
June 22, 2021 3:15p
P/E Ratio
32.77
Dividend Yield
3.07%
Market Cap
$234.38 billion
Rev. per Employee
$411,320
loading...
/zigman2/quotes/206956394/composite
US : U.S.: Nasdaq
$ 16.69
+0.0100 +0.06%
Volume: 166,800
June 22, 2021 3:14p
P/E Ratio
214.92
Dividend Yield
N/A
Market Cap
$1.07 billion
Rev. per Employee
$93,098
loading...
/zigman2/quotes/207763609/delayed
US : U.S.: OTC
$ 48.11
+0.57 +1.20%
Volume: 862.00
June 22, 2021 2:50p
P/E Ratio
75.81
Dividend Yield
N/A
Market Cap
$113.25 billion
Rev. per Employee
$532,469
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