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July 17, 2020, 12:57 p.m. EDT

Here are the major brands that have pulled ads from Facebook

From Adidas to Verizon, more big names are joining ad boycott

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By Jon Swartz


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Since an advertising boycott of Facebook Inc. was organized in mid-June, a veritable Who’s Who of major brands have either added their names to the #StopHateForProfit campaign or otherwise pulled their ads.

Facebook makes almost all of its revenue via advertising. Still, analysts are expecting the company to take a less-than-5% revenue hit due the boycott. The social-media giant has more than 8 million paying advertisers, Rohit Kulkarni, executive director at MKM Partners, noted this week in a note to clients.

Civil rights groups have called on large advertisers to pause their Facebook advertising for the month of July, to protest what they say is the company’s inability to properly rein in racist and violent content and misinformation.

Facebook shares /zigman2/quotes/205064656/composite FB +1.47%   are down 2.4% over the past month, but are up nearly 11% year to date, compared to the S&P 500’s /zigman2/quotes/210599714/realtime SPX +1.40%   4% decline this year.

Of the more than 1,000 companies worldwide that have joined the ad boycott, some of the most prominent include:

Adidas AG /zigman2/quotes/206082742/delayed ADDDF 0.00%  *

Arc’teryx

Bayer AG HU:BAYER +4.41%  

Ben & Jerry’s Homemade Holdings Inc.

Beam Suntory Inc.

Birchbox

Blue Bottle Coffee Inc.

Blue Shield of California

Chobani

Clorox* /zigman2/quotes/206443229/composite CLX +2.09%  

Coca-Cola Co. /zigman2/quotes/209159848/composite KO +1.04%  

Dashlane

Denny’s Corp. /zigman2/quotes/206956394/composite DENN -0.49%  

Diageo plc /zigman2/quotes/207763609/delayed DGEAF +3.13%   

Eddie Bauer LLC

/zigman2/quotes/205064656/composite
US : U.S.: Nasdaq
$ 259.89
+3.76 +1.47%
Volume: 21.41M
Aug. 12, 2020 4:00p
P/E Ratio
31.75
Dividend Yield
N/A
Market Cap
$729.53 billion
Rev. per Employee
$1.57M
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/zigman2/quotes/210599714/realtime
US : S&P US
3,380.35
+46.66 +1.40%
Volume: 2.25B
Aug. 12, 2020 5:10p
loading...
/zigman2/quotes/206082742/delayed
US : U.S.: OTC
$ 310.25
0.00 0.00%
Volume: 6.00
Aug. 12, 2020 10:31a
P/E Ratio
100.57
Dividend Yield
N/A
Market Cap
$60.42 billion
Rev. per Employee
$453,455
loading...
HU : Hungary: Budapest
Ft 20,040.00
+846.00 +4.41%
Volume: 20.00
Aug. 11, 2020 12:00a
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
Ft19567.33 billion
Rev. per Employee
Ft107.92M
loading...
/zigman2/quotes/206443229/composite
US : U.S.: NYSE
$ 226.95
+4.65 +2.09%
Volume: 1.24M
Aug. 12, 2020 4:00p
P/E Ratio
30.86
Dividend Yield
1.96%
Market Cap
$27.81 billion
Rev. per Employee
$717,701
loading...
/zigman2/quotes/209159848/composite
US : U.S.: NYSE
$ 48.43
+0.50 +1.04%
Volume: 9.56M
Aug. 12, 2020 4:00p
P/E Ratio
22.78
Dividend Yield
3.39%
Market Cap
$205.88 billion
Rev. per Employee
$506,342
loading...
/zigman2/quotes/206956394/composite
US : U.S.: Nasdaq
$ 10.20
-0.05 -0.49%
Volume: 1.61M
Aug. 12, 2020 4:00p
P/E Ratio
11.96
Dividend Yield
N/A
Market Cap
$653.02 million
Rev. per Employee
$70,020
loading...
/zigman2/quotes/207763609/delayed
US : U.S.: OTC
$ 34.29
+1.04 +3.13%
Volume: 1,877
Aug. 12, 2020 3:54p
P/E Ratio
45.95
Dividend Yield
N/A
Market Cap
$78.54 billion
Rev. per Employee
$568,424
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