Jan 25, 2020 (HTF Market Intelligence via COMTEX) -- Advance Market Analytics recently introduced Global Digital Out of Home Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status to 2025. Digital Out of Home Market explores effective study on varied sections of Industry like opportunities, size, growth, technology, demand and trend of high leading players. It also provides market key statistics on the status of manufacturers, a valuable source of guidance, direction for companies and individuals interested in the industry.
Major Players in This Report Include,JCDecaux (France), Lamar Advertising Company (United States), Clear Channel Outdoor Holdings, Inc. (United States), OUTFRONT Media (United States), Prismview LLC (United States), Daktronics (United States), NEC Display Solutions, Ltd. (Japan), Stroer SE & Co. KGaA (Germany), Broadsign International LLC. (Canada), oOh!media Ltd. (Australia), Mvix, Inc. (United States) and Christie Digital Systems USA, Inc. (United States).
Digital-out-of-home is type of advertisement that is used to target huge audience with the help of the digital display installed around locations such as airports, subways, bus stops, commercial buildings and others. Increasing use of commercial display in advertising and availability of digital displays at low cost are driving the market for DOOH. Increasing DOOH solutions in tourism and hospitality industries had made drastic changes in this industries. Alternatives like online and broadcast advertising are available at low cost that of DOOH and this will hamper the growth of the market. According to AMA, the Global Digital Out of Home market is expected to see growth rate of 10.68% and may see market size of USD25.98 Billion by 2024.
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Increasing availability of cost-effective displays
Growing applicability as helps in recognition of brands easily
Out-door advertising platform like malls can target huge audience hence preferable
Inclination towards Creative visual advertising as are comparatively more effective
Social media advertising are growing rapidly
Alternatives like online and broadcast advertising are comparatively less expensive
This research is categorized differently considering the various aspects of this market. It also evaluates the current situation and the future of the market by using the forecast horizon. The forecast is analyzed based on the volume and revenue of this market. The tools used for analyzing the Global Digital Out of Home Market research report include SWOT analysis.
The Global Digital Out of Home segments and Market Data Break Down are illuminated below:
The Study Explore the Product Types of Digital Out of Home Market: Billboard, Street Furniture, Transit
Key Applications/end-users of Global Digital Out of Home Market: Indoor, Outdoor
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The regional analysis of Global Digital Out of Home Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading region across the world. Whereas, owing to rising no. of research activities in countries such as China, India, and Japan, Asia Pacific region is also expected to exhibit higher growth rate the forecast period 2019-2025.
Highlights of the report:
A complete backdrop analysis, which includes an assessment of the parent market
Important changes in market dynamics
Market segmentation up to the second or third level