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Sept. 1, 2020, 3:32 p.m. EDT

How Will The New Normal Look Like for Businesses?

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Sep 01, 2020 (IAM Newswire via COMTEX) -- Not long ago, an interesting study came out of the U.K's Guardian. Despite the country’s difficult battle to contain the spread of COVID-19, only 12% of respondents wanted to return to the “old normal” that we had before this blockbuster spring of 2020. This study confirms the world is embracing the idea of a “new normal” we keep hearing about. While the definition of this new term is still up in the air, it is certain that some things are here for the long-haul.

Here are four things that will likely be embodied in our new normal.

  1. Remote Working

The majority of leaders most likely never envisioned managing their employees online. Many people probably thought this was not even possible. With the power of Microsoft /zigman2/quotes/207732364/composite MSFT -2.84% Teams and Zoom Video Communications /zigman2/quotes/211319643/composite ZM +1.23% , we realized that people can be as productive at home as they are at work. Maybe even more considering we have removed many distractions from our eight hours workday, such as the toll that the daily commute takes on people's ability to function at their optimal capacity.

Back in March, Microsoft saw a 775% increase in the usage of its Cloud services, with Teams counting 44 million users on a daily basis that had spent 900 million in online meetings on a weekly basis. During the pandemic, Netscope reported that more than 58% of knowledge workers in North America shifted their thinking and showed they are flexible enough to adapt.

It is not at all unlikely that companies will consider a long-term remote working plan or at least a combination of office/remote work. Renting large offices is expensive, as well as their corresponding utility bills so this can also be a significant source of cost savings.

  1. Pressure to innovate

Master chocolatier Lindt & Sprungli AG /zigman2/quotes/203098911/delayed LDSVF -6.60% was planning to launch its e-commerce platform in 2021. Due to being at risk of significant revenue reduction due to store closures, the online store was launched in only five days. In order to save their businesses, brands have responded more quickly than they perhaps ever thought possible. Another example of this speed has been shown by Zoom which had some much-publicized security issues. But it did not stop it from exponentially expanding its daily userbase from 10 million to 200 million. Moreover, it gained a hero status overnight as it has enabled businesses to keep the pace with these unprecedented times.

Now we know businesses can perform at "Flash Gordon" speed.

  1. Touchless interfaces - giving brands an identity in a sanitary manner

Once the surfaces we touch became 'dangerous', businesses started looking for touchless solutions that are more sanitary. One such solution is voice technology and it is in the perfect state of development to be applied at such a large scale.

Voice assistants such as Apple's /zigman2/quotes/202934861/composite AAPL +0.0087% Siri and Amazon's /zigman2/quotes/210331248/composite AMZN +0.08% Alexa have gained an entirely new dimension with social distancing. Gartner predicts that by next year, one quarter of the workforce will use these voice-activated virtual assistants on a daily basis as opposed to last year’s 2%.

Even before the pandemic, many companies were looking for ways to enhance their brand value by giving it a sound signature. One example is BMW /zigman2/quotes/200850296/delayed BMWYY -1.66% which hired Hans Zimmer to compose a sound for its electric vehicle concept, the i4 sedan.

  1. Redefining CSR and actually taking action

There were always plenty of reasons to be a socially responsible business. Back in 2017, The Unilever Group /zigman2/quotes/204685760/composite UL -0.91% found that one third of consumers opt for brands that do good for the environment and the society. These days, nine in 10 millennials are willing to switch to a brand that complements their moral values.

The pandemic emphasized that being socially responsible is just the right thing to do. This time around, the wave was strong enough that it caused big names such as The Coca-Cola Company /zigman2/quotes/209159848/composite KO -1.43% and CVS Health Corporation /zigman2/quotes/209664499/composite CVS -1.15% to pause their ads from Facebook /zigman2/quotes/205064656/composite FB -2.70% as part of the "Stop Hate for Profit" campaign. Although this boycott didn't hurt the powerful social media giant that much, the message is clear. The Guardian study even found that many are willing to pay higher taxes for a fairer and nicer society.

We are now creating a new normal. The past several months have proven that many of us are adaptable and agile. The pandemic allowed us to tap into skills we never knew we had as well as 'stop and smell the roses', both of which can enhance both our productivity and quality of life simultaneously. Business leaders have a lot to think about as their businesses have a duty to help create a new society. A society that people want and need now more than ever.

The worst phrase you can say these days is: "We've always done it that way". The way ahead is: "Unlearn. Relearn. Undo. Redo." With some luck and by actually learning some important lessons so we can emerge wiser from this crisis, the new normal could be our best normal yet.

This article is not a press release and is contributed by a verified independent journalist for IAMNewswire. It should not be construed as investment advice at any time please read the full disclosure . IAM Newswire does not hold any position in the mentioned companies. Press Releases – If you are looking for full Press release distribution contact: press@iamnewswire.com Contributors – IAM Newswire accepts pitches. If you're interested in becoming an IAM journalist contact: contributors@iamnewswire.com

The post How Will The New Normal Look Like for Businesses? appeared first on IAM Newswire .

COMTEX_370499702/2618/2020-09-01T15:31:41

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/zigman2/quotes/207732364/composite
US : U.S.: Nasdaq
$ 210.08
-6.15 -2.84%
Volume: 37.11M
Oct. 26, 2020 4:00p
P/E Ratio
36.47
Dividend Yield
1.07%
Market Cap
$1635.31 billion
Rev. per Employee
$902,473
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/zigman2/quotes/211319643/composite
US : U.S.: Nasdaq
$ 517.79
+6.27 +1.23%
Volume: 10.08M
Oct. 26, 2020 4:00p
P/E Ratio
666.48
Dividend Yield
N/A
Market Cap
$145.49 billion
Rev. per Employee
N/A
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/zigman2/quotes/203098911/delayed
US : U.S.: OTC
$ 8,264.00
-583.95 -6.60%
Volume: 0.00
Oct. 21, 2020 2:19p
P/E Ratio
44.10
Dividend Yield
N/A
Market Cap
$20.34 billion
Rev. per Employee
$303,948
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/zigman2/quotes/202934861/composite
US : U.S.: Nasdaq
$ 115.05
+0.01 +0.0087%
Volume: 111.85M
Oct. 26, 2020 4:00p
P/E Ratio
34.98
Dividend Yield
0.71%
Market Cap
$1994.49 billion
Rev. per Employee
$1.98M
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/zigman2/quotes/210331248/composite
US : U.S.: Nasdaq
$ 3,207.04
+2.64 +0.08%
Volume: 5.90M
Oct. 26, 2020 4:00p
P/E Ratio
123.27
Dividend Yield
N/A
Market Cap
$1605.05 billion
Rev. per Employee
$359,671
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/zigman2/quotes/200850296/delayed
US : U.S.: OTC
$ 24.84
-0.42 -1.66%
Volume: 18,873
Oct. 26, 2020 3:49p
P/E Ratio
13.87
Dividend Yield
2.57%
Market Cap
$48.74 billion
Rev. per Employee
$853,878
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/zigman2/quotes/204685760/composite
US : U.S.: NYSE
$ 60.76
-0.56 -0.91%
Volume: 1.54M
Oct. 26, 2020 4:00p
P/E Ratio
24.47
Dividend Yield
3.01%
Market Cap
$159.14 billion
Rev. per Employee
N/A
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/zigman2/quotes/209159848/composite
US : U.S.: NYSE
$ 49.80
-0.72 -1.43%
Volume: 14.70M
Oct. 26, 2020 4:00p
P/E Ratio
25.83
Dividend Yield
3.29%
Market Cap
$217.11 billion
Rev. per Employee
$506,342
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/zigman2/quotes/209664499/composite
US : U.S.: NYSE
$ 59.56
-0.69 -1.15%
Volume: 7.55M
Oct. 26, 2020 4:00p
P/E Ratio
9.46
Dividend Yield
3.36%
Market Cap
$78.85 billion
Rev. per Employee
$659,586
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/zigman2/quotes/205064656/composite
US : U.S.: Nasdaq
$ 277.11
-7.68 -2.70%
Volume: 21.32M
Oct. 26, 2020 4:00p
P/E Ratio
33.85
Dividend Yield
N/A
Market Cap
$811.31 billion
Rev. per Employee
$1.57M
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